Yves Rocher Giant Cream Emerges from Panel
Billboard Sprouts Vertical Garden
This Yves Rocher FOOH campaign transforms a centuries-old promenade into a stage for skincare. The video features the Anti-Age Global cream, presented as a standard billboard that undergoes a captivating CGI transformation.
Initially, a flowing golden fabric cloaks the central product. This then gracefully retracts to unveil the cream jar. Simultaneously, surrounding panels organically shift and sprout into a vertical garden, teeming with lush greenery, creating an innovative product showcase.
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Credits
Brand:
Artist:Brigada CGI
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