Hamleys Giant Magical Bear at Phoenix Palladium

This Hamleys fake ooh ad begins with a view of the Palladium storefront decked with huge Christmas decorations as people walk by on a busy Mumbai street. This moment cleverly highlights the excitement of Hamleys’ grand opening as a portal suddenly opens beside the display, and a life-size teddy bear steps out, growing into a giant the moment it stretches its arms. The bear's first magical touch transforms a sign that reads 'opening soon' into a vibrant toy-filled store. In the next moment, the bear twirls its arm, releasing powerful magical yellow beads of light that hit a second sign, which also morphs into a fully opened store. The video ends with the message 'Hamleys New Address.' As a perfect blend of memorable storytelling and dynamic product integration, the computer generated imagery enhancement is designed for promoting the toy brand’s new location at Phoenix Palladium.