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Pret A Manger Giant Coffee Cup at Gabbana House

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FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Pret A Manger

Agency: Yellow

Production Company: Yellow

VFX: Yellow

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: India

City: Mumbai

Effects / Animations: Building Transformation, Large Objects, Floating & Flying Objects, Simple Motion

Surroundings: Gabbana House Apartments, Trees, Street, Storefront

Date posted: February 20, 2024

Source: Instagram

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Imagine a residential complex turning into a launchpad for a coffee experience. That’s the memorable premise of this Pret A Manger faux ooh ad featuring a bold store reveal. The video unfolds as the facade of the Gabbana House Apartments opens sideways to unveil a massive spinning Pret A Manger coffee cup, complete with the white cup, red lid, and signature 'PRET' logo encircled by the phrases 'ORGANIC COFFEE' and 'FRESHLY MADE FOOD.' As the camera shifts around the building, a bagel sandwich skateboard — with pink wheels and stacked with sliced ham and cucumber — emerges and glides to a smooth stop in front of the Pret storefront, right as a ‘Now Open’ sign rolls up. Finally, the address for the new Khar location at Gabbana House Apartments appears on screen. Using creative CGI effects, this Pret A Manger faux ooh ad transforms urban architecture into an effective product showcase.

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