Pret A Manger Mumbai Takeover
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Brady House Becomes Coffee Cups
This engaging faux out-of-home (FOOH) CGI advertisement celebrates Pret A Manger's first anniversary in Mumbai. The video opens with a Western Railway train arriving at a station, city buildings in the background, as the railway's identity subtly transforms into the Pret A Manger logo.
The narrative continues with a visual journey through ordinary objects, each adopting Pret's signature red and logo. This transitions to the warm interiors of a local Pret branch, showcasing its inviting ambiance. Using CGI, Mumbai’s Brady House facade is transformed into a dynamic product showcase featuring three white coffee cups, symbolising the brand's presence, personality, and location.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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