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Pret A Manger Mumbai Takeover

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Credits

Brand: Pret A Manger

Agency: Yellow

Production Company: Yellow

VFX: Yellow

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: India

City: Mumbai

Effects / Animations: Morphing & Transformation, Simple Motion, Complex Motion, Rigid-Body, Large Objects, Floating & Flying Objects

Surroundings: City, Brady House

Date posted: April 21, 2024

Source: Instagram

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Imagine a Western Railway train pulling into the station with city buildings looming in the background and the railway's identity slowly morphing into a Pret A Manger logo. That’s the surprising premise of this engaging Pret A Manger faux ooh ad featuring its first anniversary in Mumbai. The video unfolds as the Western Railway logo on the train seamlessly transitions into Pret’s branding, with a visual journey through a series of ordinary objects—each quietly adopting Pret's signature red and logo—before shifting to the warm interiors of a local Pret branch, capturing a glimpse of its inviting ambiance. Using CGI effects, this Pret A Manger faux ooh ad transforms the familiar facade of Mumbai’s Brady House into a dynamic product showcase with three white coffee cups symbolizing the brand’s presence, personality, and location.

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