BEAUTY&YOU Billboard Reveal at Queen’s Necklace
Queen's Necklace Billboard Reveal
This CGI campaign for BEAUTY&YOU features a billboard along Queen’s Necklace, initially veiled in a pink, see-through cloth. As people stroll beneath, the ad dramatically reimagines the urban landscape.
The reveal showcases a woman in a traditional, embroidered Indian ensemble, possibly a sharara or lehenga, with her flowing translucent dupatta extending symbolically beyond the billboard frame. This captivating piece blends drama with brand identity.
The campaign urges emerging creators in India’s beauty space to apply for grants, mentorship, and recognition before the August 29th deadline.
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FOOH Impact ScoreOutstanding
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