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BEAUTY&YOU Billboard Reveal at Queen’s Necklace

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Credits

Brand: BEAUTY&YOU

Agency: Yellow

Production Company: Yellow

VFX: Yellow

Metadata

Brand Industry: Beauty & Personal Care

Country: India

City: Mumbai

Effects / Animations: Cloth, Large Objects, Billboard & Digital Screen

Surroundings: Queen's Necklace, Waterfront, City, Trees, Park

Date posted: August 16, 2024

Source: Instagram

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In this BEAUTY&YOU impactful cgi campaign, a billboard veiled in a pink, see-through cloth stands prominently along Queen’s Necklace as people casually stroll beneath it. The ad dramatically reimagines the everyday urban landscape with a dynamic reveal of a woman dressed in a traditional, embroidered Indian ensemble—possibly a sharara or lehenga—whose flowing translucent dupatta extends symbolically beyond the billboard frame. A captivating piece that masterfully blends drama with brand identity, urging emerging creators in India’s beauty space to apply for grants, mentorship, and recognition before the August 29th deadline.

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