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Phoenix Palladium Number 15 Highlights

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Phoenix Palladium

Agency: Yellow

Production Company: Yellow

VFX: Yellow

Metadata

Brand Industry: Retail & Consumer Goods

Country: India

City: Mumbai

Effects / Animations: Morphing & Transformation, Floating & Flying Objects

Surroundings: City Landmarks, Mall

Date posted: September 14, 2024

Source: Instagram

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In this Phoenix Palladium mixed reality ad, a vibrant montage seamlessly travels across several Indian landmarks, culminating at the Chhatrapati Shivaji Maharaj Terminus where the clock freezes at 3:15 and transforms into a Roman numeral XV display. The scene unfolds as the number 15 appears across various city elements—from Hamilton House and a red India Post letterbox marked 'Palladium 15' to a countdown crossing sign, and even a Mercedes-Benz license plate—all reinforcing the campaign’s theme. With a captivating use of CGI effects, this Phoenix Palladium milestone celebration transforms familiar urban details into a fresh, relatable spectacle, highlighting Phoenix Palladium’s 15th anniversary campaign with exclusive shopping offers, luxury giveaways, and brand showcases throughout the mall.

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