CloseUp Giant Toothpaste Sways Over Bridge

In this CloseUp cgi video, the scene opens with a sweeping aerial view of the Bandra Worli Sea Link, where cars glide along the iconic bridge against the backdrop of a bustling cityscape, setting the stage for the reveal of a massive CloseUp tube of White Now toothpaste swaying gently from the structure’s towering cables. The scene unfolds as the camera follows this surprising installation—a symbol of the brand’s instant whitening power—until it vanishes from sight, revealing a broad perspective of the bridge once again. With a dynamic use of augmented reality, this CloseUp instant whitening toothpaste campaign transforms an urban landmark into a captivating visual metaphor, highlighting CloseUp’s promise of visibly whiter teeth in just one brush.