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Xiaomi Giant Phone Bridges Park Path

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FOOH Impact Score

Solid

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Credits

Brand: Xiaomi

Who we think created this: Phil Cohen

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Metadata

Brand Industry: Consumer Electronics & Technology

Country: Unknown

City: Unknown

Effects / Animations: Morphing & Transformation, Explosion & Shattering

Surrounding: Park

Date posted: June 21, 2025

Source: Instagram

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In this Xiaomi FOOH campaign, a giant Redmi Note 14 Pro appears in a quiet urban park where a cyclist faces an impassable gap in the paved path. The scene unfolds as the massive Sand Gold smartphone stretches across the deep crack in the road, acting as a sturdy tech bridge that helps the cyclist safely continue their ride—demonstrating the phone’s strong build and practical design. With a captivating use of computer generated graphics, this Xiaomi smartphone FOOH campaign transforms everyday challenges into symbolic moments of connection, highlighting Xiaomi’s commitment to empowering adventure and overcoming barriers through innovation.

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