Tira Boats Form Fenty Beauty X tira

In this Tira FOOH ad, the scene opens from inside a helicopter flying above Mumbai’s Marine Drive, revealing the Queen’s Necklace as boats on the dark water gradually light up to form a distinctive “FENTY BEAUTY” written in bold orange, with an “X” below and “tira” glowing underneath. The ad dramatically reimagines the familiar city shoreline as a dynamic stage, where the approaching boats tighten the formation and the collaboration announcement becomes a clear signal of Tira’s upcoming Fenty Beauty pop-up, just before the screen floods into white. A creative spot that masterfully blends intrigue with brand storytelling, turning the city’s coastline into a memorable reveal of this limited-time partnership.