Tira Fenty Beauty Store Built in Courtyard

In this Tira cgi ad, the scene opens with a wide nighttime view of the outdoor courtyard at Phoenix Palladium, where illuminated shopfronts glow softly and crowds move in a smooth time-lapse as the space subtly hints at the arrival of a new Fenty Beauty pop-up experience. The scene unfolds as the courtyard gradually clears and construction rapidly begins at the center from an elevated side view, with workers assembling the structure, walls rising, lights being installed, furniture arranged, and the interior fully painted and decorated before the roof is added; the finished storefront then reveals bold Fenty Beauty branding on the facade and entrance, orange lights start glowing around the exterior, and the camera glides in through the doorway to reveal an interior featuring a flowing fountain and a brick-textured reception area crowned by a glowing Fenty Beauty sign, before the screen turns white with the message “FENTY BEAUTY KI HAVELI 25TH APRIL - 4TH MAY” and closes on the Tira x Fenty Beauty logos, announcing an immersive Fenty Beauty pop-up experience in the heart of Mumbai. With a dynamic use of VFX, this Tira beauty activation cgi ad transforms a familiar Mumbai shopping courtyard into a fresh, relatable spectacle, highlighting Tira’s goal of promoting an immersive, experiential Fenty Beauty campaign in a prime urban destination.