Devred Giant Banners Unfold Across France

Imagine historic city landmarks turning into a moving fashion runway in the open air. That’s the dynamic premise of this Devred mixed reality ad featuring its new ceremony collection for summer. The video unfolds as the scene opens on the Luxor Obelisk against a bright blue sky, where a folded promotional banner attached to the monument slowly unfurls by itself to reveal a Devred campaign poster with a man in a light-colored suit, the Devred logo, the date “1902,” and the tagline “Élégant du début du jour,” the camera lingering on the fabric as it flutters in the wind before cutting to the La Voix du Nord Building, where another large Devred banner with a man in a brown suit hangs from the facade and moves gently, then shifting to the Grand Théâtre de Bordeaux at Place de la Comédie, where two folded Devred banners placed symmetrically on either side of the theater unfold at the same time while the camera zooms in first on the right-hand banner and then on the left, before moving to Place des Terreaux and the historic Bartholdi Fountain, where a pan to the right reveals yet another Devred banner mounted on a nearby building that unfurls as the camera glides closer, followed by a river cruise boat carrying the same Devred campaign banner like a flag as it travels along the water, and finally ending on a black screen with the Devred 1902 logo and its tagline centered to close the campaign. Using engaging augmented reality, this Devred mixed reality ad transforms iconic French landmarks into an memorable product showcase.