Setu Sunscreen Drink Box Above Car in Mumbai
Setu Sunscreen Drink Box in Mumbai
This FOOH campaign features a woman walking on a Mumbai street near the Asiatic Society. A car glides by carrying a giant Setu Skin Protect box atop it. The car halts in sync with the woman’s stride, making it appear as though the oversized box is floating above her.
Through an optical illusion, she effortlessly lifts the box from above the vehicle, pours its contents into her water bottle, takes a sip, and visibly rejuvenates. This CGI enhancement highlights Setu's commitment to 24/7 full-body sun protection, blending memorable storytelling with clear product integration for everyday skincare accessibility.
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FOOH Impact ScoreImpressive
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