FOOH Impact Score:
Improvable
Learn moreImagine a bustling European plaza suddenly turning into a snack lover’s paradise. That’s the Distinctive premise of this Coca-Cola cgi video featuring a transforming limited-edition can. The video unfolds as a lively scene opens near Arthouse Piccadilly in Zurich, where a Coca-Cola factory appears spontaneously in the middle of the street. One glass structure displays Coca-Cola cans cycling on a rooftop conveyor while a second building appears with neatly stacked Oreo cookies, forming a massive cookie jar. Adjacent to the cookie tower, a digital billboard plays a synchronized Coca-Cola and Oreo ad. As the garage door of the screen-like building opens, rows of Coca-Cola cans come into view. A robotic arm selects a single can, slides it forward, and while the door closes, the can spins—evolving from classic red to a sleek black Coca-Cola x Oreo edition. Simultaneously, an Oreo cookie rolls out to the street, and Oreo pieces trail upward from the can in a visual spectacle. As the floating cookies vanish, the screen transitions into two Oreos combining into a heart-shape, ending with the message "BESTIES FÜR IMMER." This campaign encourages visitors to experience the Coca-Cola and Oreo world firsthand at Zurich’s Stadelhofen station. Using Memorable CGI effects, this Coca-Cola cgi video transforms a quiet plaza into an bold product showcase.
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