FOOH Ad Maybelline Mascara Giant Lashes Brush Up in London

Maybelline Sky High Mascara Giant Lashes in London

Giant Lashes and Mascara in fake-out-of-home ad of Maybelline New York

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FOOH Impact Score:

Outstanding

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Credits

Who we think created this: Origiful

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Metadata

Brand Industry: Beauty & Personal Care

Country: England

Effects / Animations: Complex Motion, Large Objects, Soft-Body

Surroundings: London Underground Train, LiverPool Street, Andaz London, Cars

Date posted: July 8, 2023

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In this Maybelline mixed reality ad, a London Underground train rolls in, featuring a giant lash attached to its headend. As it passes, a massive Sky High Mascara fixed to the wall gently brushes the lash, coating it effortlessly. The ad humorously reimagines city transportation with a mascara solution that enhances lashes on the go. A creative mixed reality ad that masterfully blends innovation with a memorable twist on beauty.