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Florian Purkarthofer

Florian Purkarthofer

Florian is a Creative Director and Videographer at Film&Farbe working at the intersection of storytelling, cinematography, and post-production. With a background in both directing and shooting, he brings a grounded visual approach to fake out-of-home campaigns — making the surreal feel real. On the blog, he shares insights on framing, movement, and how to craft footage that seamlessly blends with VFX.

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Articles by Florian Purkarthofer

The Tools Behind FOOH Part III: Shooting and Capturing Footage

The Tools Behind FOOH Part III: Shooting and Capturing Footage

April 2, 2025 • Tech FOOH

Discover the technical aspects of capturing footage for fake out-of-home advertising.

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Brands

Adidas Sephora Pandora Maybelline New York Quoifaireabordeaux Pull&Bear

Industry

Fashion & Apparel Beauty & Personal Care Food, Beverage & Tobacco Consumer Electronics & Technology Automotive Media & Entertainment

Effects / Animations:

Large objects Simple motion Floating & Flying objects Complex motion Building transformation Morphing & Transformation

Cities

Paris New York London Dubai Berlin Vienna

Countries

France United States of America England Germany United Arab Emirates India

Surroundings

Buildings Streets Cars Skyscrapers Skyline Trees
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