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Florian Purkarthofer

Florian Purkarthofer

Florian is a Creative Director and Videographer at Film&Farbe working at the intersection of storytelling, cinematography, and post-production. With a background in both directing and shooting, he brings a grounded visual approach to fake out-of-home campaigns — making the surreal feel real. On the blog, he shares insights on framing, movement, and how to craft footage that seamlessly blends with VFX.

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Articles by Florian Purkarthofer

The Tools Behind FOOH Part III: Shooting and Capturing Footage

The Tools Behind FOOH Part III: Shooting and Capturing Footage

April 2, 2025 • AI & Tech, FOOH

Discover the technical aspects of capturing footage for fake out-of-home advertising.

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Brands

Sephora Samsung Adidas Pandora Maybelline New York DM

Industry

Fashion & Apparel Beauty & Personal Care Food, Beverage & Tobacco Consumer Electronics & Technology Media & Entertainment Services

Effects / Animations:

Large objects Simple motion Floating & Flying objects Complex motion Morphing & Transformation Building transformation

Cities

Paris New York Dubai London Milan New York City

Countries

France United States of America United Arab Emirates England Brazil Italy

Surroundings

City Buildings Streets Cars Skyscrapers Skylines

fooh.com is your ultimate source for creative, technical, and marketing insights in the world of Fake Out of Home advertising.

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