Blog
Insights, trends, and deep dives into the world of CGI, VFX, and creative advertising.
Blog
Insights, trends, and deep dives into the world of CGI, VFX, and creative advertising.
NPCs escape, Burberry goes 2D & Nike gets a basketball suit
Plus:€2.675M for experimental DOOH and your chance to vote in the FOOH Awards.
How we built a Nike x Spurs AI spec concept using Nano Banana Pro and Cinema Studio
A step-by-step breakdown of creating a fictional Nike x San Antonio Spurs fashion campaign, from basketball-inspired leather construction and oversized tracksuit design to cinematic Victor Wembanyama visuals.
adidas vs Nike: Who's winning FIFA26?
The biggest ad rivalry of the year, Scorsese joins AI company and a simple yet effective AR campaign
How we built a National Geographic x Arc'teryx AI spec concept using Nano Banana and Cinema Studio Video
A step-by-step breakdown of creating a fictional National Geographic x Arc'teryx outdoor fashion concept, from technical apparel visuals and glacial texture studies to cinematic motion prompts.
A fake Nike ad had the realest lesson
Ozzy and Stan Lee return through AI, Sora shows the risk of tool-dependent production, and a 20-year-old student makes the Nike ad everyone wanted t
How we created an Iceman-inspired AI watch concept using GPT Image 2 and Seedance 2.0
A step-by-step breakdown of designing a fictional frozen AP Swatch Iceman concept, from translucent icy resin and skeleton dial details to cinematic product videos — prompts included.
Google finally makes AI glasses hot
Google teams up with Gentle Monster, LEGO proves it wasn’t AI, and 3D DOOH gets a performance receipt
How we created a Pokémon x Grillz AI spec concept using Nano Banana and Cinema Studio Video
A step-by-step breakdown of designing fictional Pokémon-inspired grillz, turning Charizard, Gengar, and Mewtwo into wearable jewelry concepts, and animating them into a cinematic AI fashion workflow — prompts included.
Google finally made smart glasses hot. Is that gonna make people actually wear them?
Google has tried smart glasses before and failed. Now, with Gentle Monster, the company is taking a very different approach: making AI hardware desirable before asking people to trust it.
How we created a Salomon x NVIDIA AI spec concept using Nano Banana and Cinema Studio Video
A step-by-step breakdown of designing a fictional Salomon x NVIDIA XT-6 trail shoe concept, generating campaign frames with AI, and turning it into a cinematic product workflow — prompts included.
adidas, Charli xcx, and the AI World Cup
adidas brings back 2002 football legends, Charli xcx joins Nothing, and the 2026 World Cup starts looking AI-native.
How we created a NASA x Oakley AI spec ad using NanoBanana Pro, Cinema Studio, and Kling 3.0
A step-by-step breakdown of designing a fictional NASA x Oakley sunglasses concept, generating lunar campaign frames with AI, and animating it into a cinematic spec ad — prompts included.