Blog
Insights, trends, and deep dives into the world of CGI, VFX, and creative advertising.
How we built a Nike x Spurs AI spec concept using Nano Banana Pro and Cinema Studio
A step-by-step breakdown of creating a fictional Nike x San Antonio Spurs fashion campaign, from basketball-inspired leather construction and oversized tracksuit design to cinematic Victor Wembanyama visuals.
How we built a National Geographic x Arc'teryx AI spec concept using Nano Banana and Cinema Studio Video
A step-by-step breakdown of creating a fictional National Geographic x Arc'teryx outdoor fashion concept, from technical apparel visuals and glacial texture studies to cinematic motion prompts.
How we created an Iceman-inspired AI watch concept using GPT Image 2 and Seedance 2.0
A step-by-step breakdown of designing a fictional frozen AP Swatch Iceman concept, from translucent icy resin and skeleton dial details to cinematic product videos — prompts included.
Google finally made smart glasses hot. Is that gonna make people actually wear them?
Google has tried smart glasses before and failed. Now, with Gentle Monster, the company is taking a very different approach: making AI hardware desirable before asking people to trust it.
How we created a Pokémon x Grillz AI spec concept using Nano Banana and Cinema Studio Video
A step-by-step breakdown of designing fictional Pokémon-inspired grillz, turning Charizard, Gengar, and Mewtwo into wearable jewelry concepts, and animating them into a cinematic AI fashion workflow — prompts included.
How we created a Salomon x NVIDIA AI spec concept using Nano Banana and Cinema Studio Video
A step-by-step breakdown of designing a fictional Salomon x NVIDIA XT-6 trail shoe concept, generating campaign frames with AI, and turning it into a cinematic product workflow — prompts included.
How we created a NASA x Oakley AI spec ad using NanoBanana Pro, Cinema Studio, and Kling 3.0
A step-by-step breakdown of designing a fictional NASA x Oakley sunglasses concept, generating lunar campaign frames with AI, and animating it into a cinematic spec ad — prompts included.
How we created an IKEA x Balenciaga AI spec ad using NanoBanana Pro, Kling 3.0 & Seedance 2.0
A step-by-step breakdown of turning IKEA's FRAKTA bag into a couture Balenciaga-style bomber jacket using AI, prompts included.
How we created a TirTir x Murakami AI spec ad using NanoBanana Pro and Kling 3.0
A step-by-step breakdown of designing a fictional TirTir x Murakami beauty collab, generating it with AI, and animating it into a spec ad — prompts included.
From CGI to AI: Why most AI ads fall apart on full screen
A chat with Amé Raaphorst the co-founder of HAI agency on how CGI craft can meet AI and why most AI-generated work still doesn't hold up.
How we created a Nike x OMHU AI campaign using NanoBanana Pro and Seedance
What if Nike’s most innovative sole became a sofa? In this breakdown, we walk through how a Nike x OMHU recovery furniture concept was created using NanoBanana Pro, Seedance 2.0, and Kling 3.0.
What brands shipped this week
Anime ads, Apple moves, and a FIFA idea that got… weird.
What if FIFA 2026 gave referees a cowboy makeover? How we created an AI spec ad using NanoBanana Pro and Kling 3.0
A step-by-step breakdown of designing a fictional FIFA 2026 referee kit, generating it with AI, and animating it into a cinematic spec ad,prompts included.
Messi, AI bans & a protein vape
Plus: How you can actually succeed as a freelance 3D artists
How we created a futuristic travel product using NanoBanana Pro and Kling 3.0
A step-by-step breakdown of designing a speculative Rimowa x Nothing suitcase, generating it with AI, and turning it into a cinematic product ad — prompts included.
Why Prada won't get an AI shitstorm but others do.
Sora gets shut down, Meta in trouble, and a new ad trend is emerging.
AI isn’t replacing 3D artists, it’s changing what makes one valuable
We spoke to 3D artist Jordan McBarnett about his journey from freelancing to working with brands like Samsung and the NFL, and why the future of the industry is shifting from execution to creative direction.
How we created a Gentle Monster x Pokémon AI campaign using NanoBanana Pro and Kling
What if Gentle Monster dropped a Pokémon collab? In this breakdown, we walk through how a futuristic sunglasses concept and full campaign were created using NanoBanana Pro, Kling 3.0, and Cinema Studio.
Zuckerberg kills his Metaverse.
This week: Samsung extends VFX campaigns, butt-controlled 3D billboards and some thoughts on an Oscars-winning duo.
How we created an AI product ad using NanoBanana Pro and Kling 3.0
A step-by-step breakdown of designing a fictional luxury product, generating it with AI, and animating it into a spec ad — prompts included.
If AI made your ad you don't own it. Or do you?
NPC Oscars ads, Sora inside ChatGPT, and the AI copyright ruling creatives should watch.
3D is dead.
AI vs 3D artists, a $220M ad scandal, and why brands are suddenly reusing ads.
Why Reddit is more valuable than TikTok right now.
Big Tech’s slop dilemma, Reddit’s rise, and the first major music artist to go fully AI.
How to Use FOOH Advertising in 2026 to Promote Your Easter Specials
Want to make your brand go viral this Easter? Discover 5 creative FOOH Easter marketing ideas for 2026 that will capture attention, boost engagement, and drive shares.
The fastest-growing content format 🔥
Why the Seedance controversy also matters to you
Leveraging tech for long-term brand value
AI trademarks, immersive experiences and more
Fake Out of Home Advertising by Industry
A breakdown of FOOH advertising by industry, showing how different sectors use fake out of home ads to stand out online.
We Just Added 40+ DOOH Campaigns and 64 Billboard Screens to Our Library
FOOH.com now includes a full DOOH library with 40+ real 3D billboard campaigns and a screens section covering 64 locations worldwide, from Times Square to Shibuya Crossing.
We cracked the virality code for 2026
The data behind FOOH
The Next Performance Hack: Reddit Threads
Ads are coming to ChatGPT at $60 CPM, Reddit launches an AI buying engine, and a fresh Creator Spotlight on Murph Studio in this week's FOOH digest.
Creator Spotlight: Murph Studio
Murph Studio’s FOOH work starts with observation — spotting everyday moments that already feel composed, then extending them through CGI with restraint and intention.
Sports Ad Spending in 2026: Where Attention Concentrates, and How Brands Win
Winter Olympics, FIFA World Cup, Super Bowl: 2026 is a mega year for ad spend in sports. Check out the marketer’s playbook for timing, spend shifts, and fan-first creativity that gets shared.
Fake Out of Home Advertising by City
Explore how Fake Out of Home (FOOH) advertising comes to life in cities around the world, using iconic landmarks and settings as the backdrop for viral mixed reality ads.
It's officially over for agencies
Why brands are hiring showrunners over agencies, the rising 'AI tax' creators pay in hardware, and how fashion is dominating mixed-reality advertising.
Top 14 FOOH Ads from the Netherlands
A look at 14 Fashion & Apparel FOOH ads filmed in the Netherlands. See how brands used Dutch cities to get attention and social reach.
🏆 The FOOH Awards 2026 are here
FOOH Awards 2026 submissions are open with an expanded industry jury. Plus why authorship is back as a credibility signal and Ilya Sigachev's playbook.
2026 Is the Year of the Artist (And It’s About Time)
2026 is shaping up as the year of the artist. As audiences grow skeptical of AI-made ads, brands are crediting creators to rebuild trust, credibility, and creative differentiation.
FOOH Creator Spotlight: Ilya Sigachev
Ilya Sigachev builds FOOH around one rule: if the shot wouldn’t be interesting without CGI, it’s not worth doing.
R.I.P. RTFKT - What Really Happened
Nike has quietly sold off RTFKT, the virtual sneaker and digital fashion studio it acquired at the height of the NFT boom in 2021.
The big brands are coming for AI
How creative IP is fighting back against AI scraping, Disney's $1B OpenAI licensing deal, and the 2026 seasonal moment brands should plan for now.
14 Best Fashion & Apparel FOOH Ads
A look at the top 14 Fashion & Apparel Mixed reality ads that went viral.
Valentine's Day Marketing 2026: Why Brands Can’t Afford to Ignore This Strategy
A practical look at why Valentine’s Day FOOH matters in 2026, with proven strategies brands are using to stand out during the most competitive season of the year.
💸 From AI Spec to Paid Samsung Campaign
How an AI spec ad became a paid Samsung TV campaign, DOOH's record-breaking 2025 growth, and what the Netflix-Warner Bros deal means for marketers.
FOOH Creator Spotlight: Day Five
A deep dive with Australian CGI studio Day Five on FOOH, storytelling, AI tools, and what it really takes to create work for Dior, La Roche and many more.
McDonald’s Takes Down AI Ad Due to Backlash
McDonald’s quietly removed its AI-generated Christmas ad after major online backlash, joining Coca-Cola and Toys“R”Us in a growing debate over AI in holiday advertising.
FOOH Wrapped 2025
FOOH Wrapped 2025: McDonald's leans into AI for its anti-Christmas spot, the year's biggest moments in fake out-of-home, and a new FOOH powerhouse.
How an AI Spec Ad Led to a Paid Samsung Campaign
A one-day AI remake of Samsung’s famous CGI ad went viral and got the creator hired by Samsung. Here’s how an AI experiment became a real campaign.
Top FOOH Campaigns in Spain and Why They Worked
Discover why Spain has become a prime location for FOOH ads, with 12 standout campaigns to learn from.
You would've never guessed THIS collab
Gatorade's Stranger Things crossover campaign, the Sky Studio FOOH Challenge winner, and the smartest Christmas DOOH ad we've spotted this year.
Creator Spotlight: TOM MADE THAT
The most interesting work in advertising right now comes from creators who turn technical capability into narrative momentum. That’s exactly where TOM MADE THAT operates.
Is this the death of OOH?
Qatar Airways and Google produce two AI ads on a 14-hour flight, Wicked's 400-brand movie takeover, and how holograms are reshaping out-of-home advertising.
Best Holiday FOOH Campaigns: 12 Examples You Need to See
A breakdown of 2025’s most effective Fake Out of Home holiday ads and how they captured global attention.
The Most Important Ad You’ll Watch This Week
Tencent's AI pipeline replaces TV ad breaks with in-scene branded objects, the best VFX-meets-AI ad of 2025, and a FOOH industry trend nobody saw coming.
10 Best Food & Beverage FOOH Ads (2026 Update)
The food and beverage industry is going beyond traditional ads. Here’s how brands are using Fake Out of Home in 2026 to stay top of mind.
AI Advertising Done Right: Inside France TV’s Hybrid VFX Ad
France TV’s Olympic campaign shows how AI and VFX can coexist. A lesson in using technology with intent — and why human thinking still leads in marketing.
FOOH has a new hotspot
Nike's all-AI Halloween concept by Chris Capel, Coca-Cola's AI Christmas backlash, and the city quietly emerging as a global FOOH hotspot.
The Scariest Thing About Nike’s 2025 Halloween Ad?
Directed by Chris Capel, this new Nike concept ad blends horror filmmaking with AI tools like Hailuo 2.0, and it might have just changed creative marketing forever.
Top 12 FOOH Ads Filmed in Singapore (2025)
Fake out-of-home is redefining how brands show up in Singapore. These 12 fake out-of-home ads show how brands are fusing art, tech, and culture to stay seen.
This is FOOH's next chapter
Three signs FOOH is evolving fast: Vertex's scroll-driven Kate Spade campaign, an imagined IT FOOH spot, and where the format goes next.
8 FOOH Christmas Ads You Need to See
Check out these 8 FOOH Christmas ads that redefine holiday marketing in 2025. Learn how brands use Fake Out of Home advertising to bring festive magic to life.
FOOH's next chapter.
Meta's auto-dubbed multilingual Reels, Adobe's AI Foundry for brand-tuned content, and how to win Black Friday with FOOH this year.
Black Friday FOOH Ads: 7 Best Campaigns of 2025
Explore 2025’s best Black Friday & Cyber Monday ads with examples and marketing takeaways.
FOOH Creator Spotlight: The Sun Project
The Sun Project shows FOOH at its best: one human trigger, instant cause-and-effect. Read the full interview here.
Stranger Things & a CGI artists AI ad
Stranger Things kicks off the VFX ad wave, DirecTV launches AI-generated shoppable screensavers, and a top CGI artist promotes AI tools.
NYC hates AI: Lessons from 2025’s most disastrous OOH campaign
We unpack Friend’s $1M NYC subway AI OOH fail and Claude Café’s success. Plus: A playbook for AI OOH marketing that earns trust with every audience.
NYC hates AI
How NYC pushed back against Friend AI's $1M subway takeover, Meta's EMG-controlled AI glasses, and a creator spotlight on agency Yellow.
FOOH in Sydney: 12 Must-Watch Campaigns of 2025
Sydney has become a global testing ground for fake out-of-home creativity. Here are 12 FOOH ads that show how brands are scaling creativity across the city.
Beauty & Personal Care FOOH Ads: 11 Best Examples
FOOH ads are reshaping how beauty brands connect with audiences. Here are 11 fake out-of-home campaigns that stood out this year.
FOOH Creator Spotlight: Meet Global Creative Agency Yellow
Inside Yellow: How a design-led agency builds FOOH that travels—sharp strategy, craft-led CGI, and AI as accelerator, not replacement.
SORA 2 is INSANE
What that means — plus a must-read FOOH city strategy post.
Dubai FOOH Advertising: 10 Examples in 2025
See why Dubai is the global capital for Fake Out of Home. These 10 campaigns showcase the boldest uses of CGI in advertising for 2025.
Los Angeles FOOH Ads: 11 Standout Campaigns in 2025
Discover 11 of the best Fake Out of Home ads in Los Angeles. See how CGI transformed the city into a marketing playground in 2025.
OpenAI is ploting something BIG
This week: OpenAI’s ad push, telecom spend surging, and seasonal FOOH inspiration.
The Top 9 Halloween Ads to Inspire Your 2025 Campaign
Explore 9 of the best Halloween FOOH ads in 2025. Learn how brands use Fake Out of Home to bring frightful fun to life.
An AI ad that was meant to be FOOH
This week: Meta’s AR glasses, LV’s FOOH monograms and a mini-doc made with AI.
Project Insights: How rendersnek Produced a Documentary-style ad with AI
Discover how rendersnek created a full FOOH concept using AI — from environments and characters to narration — and what studios can learn from it.
DOOH Ads in Retail: 8 Best Examples
Discover how retail brands use digital out-of-home to win visibility. These 8 campaigns highlight what’s working in 2025.
Trends that are shaping FOOH right now
From billion-dollar fragrance hype to Google’s vertical AI, early Halloween sparks, and Paris FOOH highlights — here’s what’s trending now.
Best FOOH Ads in Vienna 2025
Discover 8 standout FOOH ads filmed in Vienna. See how top brands use Austria's imperial capital for viral marketing campaigns.
This Week: AI Ads, Deepfakes & FOOH
This week in FOOH: NFL’s AI ad, Disney’s deepfake dilemma & more
The Best 3D Billboard Ads in London 2025
Explore the top 3D billboard ads in London 2025. From Piccadilly billboards to Westfield, see top DOOH examples shaping advertising in London.
Top 8 Examples of FOOH Ads in Berlin
Explore the best Berlin ads examples in 2025. See how brands use CGI and creativity to transform the city into a stage for viral FOOH campaigns.
FOOH Ads in Tokyo: 8 Best Examples (2025)
Discover 8 of the best FOOH ads filmed in Paris. From couture fashion to movie promos, these campaigns reimagine the city’s most famous landmarks in unexpected ways.
DOOH ist changing
What this weeks Google’s launch means for FOOH—and the DOOH trends shaping 2025.
The Best DOOH Ads in New York (2025 Update)
Explore the 7 most creative DOOH ads in New York City. From Times Square takeovers to Penn Station activations, these campaigns show how brands use high-traffic spaces to connect with millions daily.
The Best FOOH Ads in Paris
Discover 8 of the best FOOH ads filmed in Paris. From couture fashion to movie promos, these campaigns reimagine the city’s most famous landmarks in unexpected ways.
FOOH creator spotlight
On-set CGI tech, ChatGPT’s 700M-user milestone, and the studio behind some of France’s most creative FOOHs
2025 Is a Turning Point for DOOH — Here's Why It Matters
2025 is shaping up to be THE year for DOOH. Here are the trends & standout examples everybody is talking about.
July’s FOOH was unhinged (in the best way)
Plus: the hidden tech that makes wild ideas look real — and this week’s top campaign picks.
The Tools Behind FOOH Part IV: Camera Tracking
Learn how camera tracking works in Fake Out-Of-Home (FOOH) production and which tools deliver the best results.
FOOH at Full Speed
Samsung’s global push, WHY CGI’s predictions, and the most bizarre (and brilliant) storefront you’ll see this week.
Samsung Just Set a New Standard for FOOH – And Marketers Should Take Note
Discover how Samsung uses Fake Out of Home ads to drive global reach and product clarity. Backed by marketing insights, data, and 5 viral campaign examples.
CGI just met its AI upgrade
What Netflix’s AI stunt means for marketing, and the fastest way to mock up your next idea.
Is this the biggest FOOH campaign yet?
Samsung activates the biggest FOOH creators for Galaxy Z Fold 7, Meta and Oakley unveil AI smart glasses, plus the most surreal FOOH ads of the week.
A 3-Step AI Hack for Quick Visual Communication
Struggling to get clients or teammates to “see” your idea? This simple 3-step AI hack helps you turn rough concepts into clear mockups.
VFX is booming, literally,
Discover the rise of high-impact visuals, a 3D hologram first, and the standout FOOH campaigns of the year.
FOOH Trends 2025
Six FOOH trends defining 2025 — from new creative formats to bigger brand integrations. Plus FOOH Awards voting and this week's top campaign pick.
FOOH Trends in 2025
What are FOOH trends in 2025? We break down the formats, aesthetics, and creator partnerships shaping 2025's biggest campaigns.
BlenderMCP for FOOH
AI just hit 3D. Plus: Prime, Sonic, and Mercedes bring the FOOH heat.
BlenderMCP: A glimpse into the future of 3D Content Creation with AI
Discover how BlenderMCP uses AI to simplify 3D content creation for designers, art directors, and creatives in advertising and FOOH.
CGI fatigue is real
Overused CGI is everywhere — here's how to stand out
Best FOOH ad examples in New York
FOOH is taking over NYC. Explore these 8 standout FOOH campaigns that prove why the Big Apple is a global playground for bold marketing.
FOOH Awards 2025
Let’s celebrate the best in Fake Out of Home 🏆
Top 5 Overused CGI elements in FOOH
From parachutes to hot air balloons, these CGI elements have been run to the ground. Here’s how to avoid copy-paste CGI and stand out instead.
FOOH Collections
Build Your Own FOOH Decks – Without Leaving the Library
AI tools for FOOH
The newest Pika AI feature just dropped and it will change your FOOH ideation for ever.
Top 6 FOOH examples in London
London's global landmarks and creative culture make it ideal for FOOH ads. Check out the best FOOH ads in London and why they're so effective.
Pikatwists by Pika AI: How to Quickly Test VFX Ideas in Your Own Videos
The newest Pika AI tool edits real footage with a single prompt. Here’s how it performed in an actual FOOH VFX test.
Pika AI Review: A VFX Artist Take on It’s Strengths (and Limits) for CGI Ads
We tested the most talked-about Pika AI tools to see how you can use them for CGI ads, concept mockups, and early-stage FOOH ideas.
ChatGPT-4 = Faster FOOH Concepts
From landing client buy-in to choosing the right FOOH moment — we’ve got you covered this week.
How to Pitch FOOH: A Step-by-Step Guide for Agencies
Master the FOOH pitch successfully. Learn how to prove impact, handle objections & win the client.
New fooh.com feature
Explore, save, and spark ideas instantly with the new Collection feature.
The Tools Behind FOOH Part III: Shooting and Capturing Footage
Discover the technical aspects of capturing footage for fake out-of-home advertising.
ChatGPT-4 = Faster FOOH Concepts
Mockups in minutes. A new website feature to save ideas. And something big on four wheels.👀
ChatGPT 4.0: How to create a FOOH mockup in under 20 minutes
Discover how ChatGPT 4.0 image generation feature helps FOOH creators visualize campaign ideas and generate mockups in minutes.
fooh.com V2 is now live
Explore the new library now!
Porsche and Lamborghini’s Latest Ads Are Fake – And That’s What Makes Them Go Viral
Discover how Porsche and Lamborghini use FOOH in car advertising to create high-impact, viral campaigns that captivate global audiences.
THIS is what most FOOH's are missing.
FOOH is getting bolder, smarter, and more viral. From influencer collabs to April Fools’ stunts—here’s what’s next. 🚀
Why OpenMagic Isn’t the Tool It Promises to Be
OpenMagic promises to revolutionize CGI advertising with AI-powered templates, but does it truly deliver? Explore everything you need to know about the tool, where it falls short and why SORA 2 might be a better option.
FOOH meets Hollywood, and it’s changing everything
Dive into top strategies, viral examples, and insider tips to create buzz-worthy campaigns that fill theaters.
How FOOH is Changing Movie Marketing – Lessons from Viral Campaigns
Is this the new way to promote movies? Here is all you need to know about FOOH movie marketing.
Is THIS the future of FOOH? 🤯
Check out our OpenMagic review, plus get inspired by these 5 marketing ideas that will make your FOOH go viral!
Check out the newest AI Update for FOOH! 🤯
AI upgrades, viral ads, and the newest marketing insider tips - read all about the latest FOOH news right here!
Your first FOOH newsletter is here! 🚀
From Valentine's Day FOOH Inspo to the future of AR-enhanced FOOH – check out the latest trending topics in Fake Out Of Home Advertising!
The Tools Behind FOOH Part II: Pre-Production Planning
We’ve tested the best FOOH Pre-Production tools and strategies to help you plan campaigns smarter. Check them out in Part II of our blog series!
How AR Will Redefine FOOH Advertising in 2026
Find out why AR is becoming essential to FOOH Advertising and how it can help brands build immersive, high-engagement content in 2026.
The Tools Behind FOOH Part I: Ideation and Concept Development
Effective fake out of home campaigns start with strong FOOH ideation. Find out which tools and techniques work best for your campaign.
4 Reasons Why FOOH Advertising is Essential for Brands in 2026
Discover the top FOOH advertising trends shaping 2026 and learn how to make your campaigns stand out in a crowded digital landscape.
The Tools Behind FOOH Ads
Learn how tools like motion graphics, visual effects, and audio design come together to create the magic of FOOH ads in modern marketing.
FOOH: The Beginner’s Guide for Agencies
Want to explore FOOH advertising? This guide walks agencies through brainstorming ideas, finding partners, and crafting seamless campaigns.
Why FOOH Advertising Should Be Part of Your Marketing Strategy
Discover why FOOH advertising is a must for your marketing strategy. Learn 5 top reasons how it can benefit your next marketing campaign.
What is FOOH or Fake Out of Home Advertising?
Learn everything about Fake Out of Home advertising in this guide, and how it can help you stand out in a crowded market.
Blog
The FOOH Blog is your hub for insights on Fake Out Of Home marketing, featuring the lates trends, viral campaigns and insider strategies shaping the industry.