Five Nights at Duolingo

TNTom Noirault

$2,000

More Info

Also on the podium

Ikea_x_Minecraft

2nd$600

DUST TO DUST - Dyson V15 Detect

3rd$200

GTA — Gamified Advertising

4th$100

Community prize · most votes

Cactus jack x GTA 6 by abaeart

Community prize$100

The jury

Lars Weber
AI Designer, Photographer & Creative Director
Lars Weber is a Berlin-based Creative Director and AI Artist with a background in photography whose commercial work includes collaborations with clients such as Vogue Portugal. Across commissioned and personal projects, he combines conceptual thinking, visual craft and generative AI to create atmospheric imagery with a tactile quality.
@thelarsweber
Jeni To
AI-filmmaker & Founder of Genesis Studio
Jeni To is a Hong Kong-based filmmaker and founder of Genesis Studio. Her work explores the evolving language of cinema through AI, fashion, performance and constructed worlds. Accredited at Annecy (MIFA) and recognized by international AI film awards, she creates films between cinema and contemporary art that imagine realities of their own.
@ai.jeni
Dasha Dovbenko
Mobile Animator & Content Creator
Dasha Dovbenko is a mobile animator and content creator with more than seven years of experience in the creative industry. She specializes in surreal, emotionally striking visuals and creates animated content for brands around the world. In 2026, Dasha won the first FOOH.com Creative Challenge with her Miu Miu × Nike concept.
@dashadovbenko
Fasiha Rauf
3D Digital Artist, Creative Director & Founder of OTHRWRLD
Fasiha Rauf, also known as tippydreamer, is a 3D digital artist creating surreal, dreamlike worlds shaped by themes of belonging, alienation and introspection. Through fantastical characters and environments, she transforms inner experiences into imagined realities. Her work has been exhibited internationally across immersive installations and large-scale digital displays.
@tippydreamer
Joonas Benjamin
Creative Director
Joonas is a Creative Director known for his cinematic AI videos, followed by nearly 160,000 people on Instagram. He also shares his knowledge through educational content and explores the latest AI tools on YouTube.
@echoesofjoonas

Don't miss Challenge #3

One brief at a time, real cash prizes — straight to your inbox.

This was the brief

Creative Challenge #2: Gamified Advertising

Core idea:

Participants are asked to create a spec ad that reimagines a brand

through the visual language of gaming.

Think: 2D bird’s-eye, platformer, FPS, arcade or an entirely original game world.

The goal is not to create an actual playable game. We want to see how gaming

aesthetics, mechanics, interfaces and visual storytelling can be translated into advertising.

They can turn a product into a game mechanic, build a branded game world, use gaming UI,

create a fictional gameplay moment or reinterpret a campaign through a specific gaming genre.

The challenge:

Submission should include a 10–60 second spec ad (format 9:16) for a brand of your choice.

Your work should feel rooted in the world of gaming while still functioning as a strong piece of advertising.

Any creative approach is welcome: 2D, 3D, VFX, animation, AI, live action or a mix of techniques.

FAQ

Can I use any tools I want?

Yes — all of them. VFX, AI, animation: Use whatever gets you to the strongest result. Just make sure you have the right to use any third-party assets you include (music, footage, fonts, stock, voices).

Do I keep the rights to my work?

Yes, of course! You welcome to use the submission in any way you want. By submitting, you grant FOOH a license to display and promote it in connection with the challenge and our platform (full terms in the T&Cs). We'll credit you as the creator wherever practicable.

Can I really use real brand names and logos?

Yes. You choose which brands to feature and how. A few things to keep in mind: the collaborations and products are fictional, so design your entry so it can't be mistaken for a real, authorized ad or a genuine partnership. Keep it in the spirit of a creative concept, not a deceptive announcement. By entering, you take responsibility for the brands you choose and how you use them (see the Terms for the full wording).

Can I use AI to generate my entry?

Absolutely. AI generation is fully allowed and encouraged where it serves the idea. If you use AI tools, just make sure you're entitled to use the outputs under the tool's own terms.

Who can enter?

Anyone aged 18 or over. If you're under 18, you'll need a parent or guardian to accept the Terms on your behalf.

Can I submit existing work — and can I change my entry later?

Entries are uploaded fresh through the challenge flow; you can't attach a piece that's already in your portfolio. Want to swap? Withdraw your entry from your account page (this deletes the uploaded video) and submit a new one any time before the deadline. One entry per creator.