Blog
Insights, trends, and deep dives into the world of CGI, VFX, and creative advertising.
Blog
Insights, trends, and deep dives into the world of CGI, VFX, and creative advertising.
Nike x Spurs AI Spec Concept: Eine Fallstudie mit Nano Banana Pro und Cinema Studio
Eine detaillierte Fallstudie zur Erstellung einer fiktiven Nike x San Antonio Spurs Fashion-Kampagne – von basketballinspirierten Lederkonstruktionen über oversized Tracksuit-Designs bis hin zu filmischen Visuals mit Victor Wembanyama.
Kaufland's "Ice Ice Baby": A Case for Hybrid AI Production
EASYdoesit combined real actors, physical production, and 23 AI-generated worlds to create Kaufland’s latest campaign. The result shows why hybrid AI production may be a stronger path forward than either fully traditional shoots or fully generated advertising.
I'm not an AI artist. I'm an artist using AI.
We spoke to Lindsay Kokoska, a multidisciplinary artist whose practice moves between painting, collage, digital art, animation, and AI — about growing up as an artist, the connection between creativity and meditation, and how new technologies can be used without losing your own voice.
How we built a Nike x Spurs AI spec concept using Nano Banana Pro and Cinema Studio
A step-by-step breakdown of creating a fictional Nike x San Antonio Spurs fashion campaign, from basketball-inspired leather construction and oversized tracksuit design to cinematic Victor Wembanyama visuals.
How we built a National Geographic x Arc'teryx AI spec concept using Nano Banana and Cinema Studio Video
A step-by-step breakdown of creating a fictional National Geographic x Arc'teryx outdoor fashion concept, from technical apparel visuals and glacial texture studies to cinematic motion prompts.
How we created an Iceman-inspired AI watch concept using GPT Image 2 and Seedance 2.0
A step-by-step breakdown of designing a fictional frozen AP Swatch Iceman concept, from translucent icy resin and skeleton dial details to cinematic product videos — prompts included.
How we created a Pokémon x Grillz AI spec concept using Nano Banana and Cinema Studio Video
A step-by-step breakdown of designing fictional Pokémon-inspired grillz, turning Charizard, Gengar, and Mewtwo into wearable jewelry concepts, and animating them into a cinematic AI fashion workflow — prompts included.
How we created a Salomon x NVIDIA AI spec concept using Nano Banana and Cinema Studio Video
A step-by-step breakdown of designing a fictional Salomon x NVIDIA XT-6 trail shoe concept, generating campaign frames with AI, and turning it into a cinematic product workflow — prompts included.
How we created a NASA x Oakley AI spec ad using NanoBanana Pro, Cinema Studio, and Kling 3.0
A step-by-step breakdown of designing a fictional NASA x Oakley sunglasses concept, generating lunar campaign frames with AI, and animating it into a cinematic spec ad — prompts included.
How we created an IKEA x Balenciaga AI spec ad using NanoBanana Pro, Kling 3.0 & Seedance 2.0
A step-by-step breakdown of turning IKEA's FRAKTA bag into a couture Balenciaga-style bomber jacket using AI, prompts included.
How we created a TirTir x Murakami AI spec ad using NanoBanana Pro and Kling 3.0
A step-by-step breakdown of designing a fictional TirTir x Murakami beauty collab, generating it with AI, and animating it into a spec ad — prompts included.
How we created a Nike x OMHU AI campaign using NanoBanana Pro and Seedance
What if Nike’s most innovative sole became a sofa? In this breakdown, we walk through how a Nike x OMHU recovery furniture concept was created using NanoBanana Pro, Seedance 2.0, and Kling 3.0.