Blog
Insights, trends, and deep dives into the world of CGI, VFX, and creative advertising.
How we built a Nike x Spurs AI spec concept using Nano Banana Pro and Cinema Studio
A step-by-step breakdown of creating a fictional Nike x San Antonio Spurs fashion campaign, from basketball-inspired leather construction and oversized tracksuit design to cinematic Victor Wembanyama visuals.
How we built a National Geographic x Arc'teryx AI spec concept using Nano Banana and Cinema Studio Video
A step-by-step breakdown of creating a fictional National Geographic x Arc'teryx outdoor fashion concept, from technical apparel visuals and glacial texture studies to cinematic motion prompts.
How we created an Iceman-inspired AI watch concept using GPT Image 2 and Seedance 2.0
A step-by-step breakdown of designing a fictional frozen AP Swatch Iceman concept, from translucent icy resin and skeleton dial details to cinematic product videos — prompts included.
How we created a Pokémon x Grillz AI spec concept using Nano Banana and Cinema Studio Video
A step-by-step breakdown of designing fictional Pokémon-inspired grillz, turning Charizard, Gengar, and Mewtwo into wearable jewelry concepts, and animating them into a cinematic AI fashion workflow — prompts included.
How we created a Salomon x NVIDIA AI spec concept using Nano Banana and Cinema Studio Video
A step-by-step breakdown of designing a fictional Salomon x NVIDIA XT-6 trail shoe concept, generating campaign frames with AI, and turning it into a cinematic product workflow — prompts included.
How we created a NASA x Oakley AI spec ad using NanoBanana Pro, Cinema Studio, and Kling 3.0
A step-by-step breakdown of designing a fictional NASA x Oakley sunglasses concept, generating lunar campaign frames with AI, and animating it into a cinematic spec ad — prompts included.
How we created an IKEA x Balenciaga AI spec ad using NanoBanana Pro, Kling 3.0 & Seedance 2.0
A step-by-step breakdown of turning IKEA's FRAKTA bag into a couture Balenciaga-style bomber jacket using AI, prompts included.
How we created a TirTir x Murakami AI spec ad using NanoBanana Pro and Kling 3.0
A step-by-step breakdown of designing a fictional TirTir x Murakami beauty collab, generating it with AI, and animating it into a spec ad — prompts included.
How we created a Nike x OMHU AI campaign using NanoBanana Pro and Seedance
What if Nike’s most innovative sole became a sofa? In this breakdown, we walk through how a Nike x OMHU recovery furniture concept was created using NanoBanana Pro, Seedance 2.0, and Kling 3.0.
What if FIFA 2026 gave referees a cowboy makeover? How we created an AI spec ad using NanoBanana Pro and Kling 3.0
A step-by-step breakdown of designing a fictional FIFA 2026 referee kit, generating it with AI, and animating it into a cinematic spec ad,prompts included.
How we created a futuristic travel product using NanoBanana Pro and Kling 3.0
A step-by-step breakdown of designing a speculative Rimowa x Nothing suitcase, generating it with AI, and turning it into a cinematic product ad — prompts included.
How we created a Gentle Monster x Pokémon AI campaign using NanoBanana Pro and Kling
What if Gentle Monster dropped a Pokémon collab? In this breakdown, we walk through how a futuristic sunglasses concept and full campaign were created using NanoBanana Pro, Kling 3.0, and Cinema Studio.
How we created an AI product ad using NanoBanana Pro and Kling 3.0
A step-by-step breakdown of designing a fictional luxury product, generating it with AI, and animating it into a spec ad — prompts included.
McDonald’s Takes Down AI Ad Due to Backlash
McDonald’s quietly removed its AI-generated Christmas ad after major online backlash, joining Coca-Cola and Toys“R”Us in a growing debate over AI in holiday advertising.
How an AI Spec Ad Led to a Paid Samsung Campaign
A one-day AI remake of Samsung’s famous CGI ad went viral and got the creator hired by Samsung. Here’s how an AI experiment became a real campaign.
The Scariest Thing About Nike’s 2025 Halloween Ad?
Directed by Chris Capel, this new Nike concept ad blends horror filmmaking with AI tools like Hailuo 2.0, and it might have just changed creative marketing forever.
Project Insights: How rendersnek Produced a Documentary-style ad with AI
Discover how rendersnek created a full FOOH concept using AI — from environments and characters to narration — and what studios can learn from it.
The Tools Behind FOOH Part IV: Camera Tracking
Learn how camera tracking works in Fake Out-Of-Home (FOOH) production and which tools deliver the best results.
A 3-Step AI Hack for Quick Visual Communication
Struggling to get clients or teammates to “see” your idea? This simple 3-step AI hack helps you turn rough concepts into clear mockups.
BlenderMCP: A glimpse into the future of 3D Content Creation with AI
Discover how BlenderMCP uses AI to simplify 3D content creation for designers, art directors, and creatives in advertising and FOOH.
Pikatwists by Pika AI: How to Quickly Test VFX Ideas in Your Own Videos
The newest Pika AI tool edits real footage with a single prompt. Here’s how it performed in an actual FOOH VFX test.
Pika AI Review: A VFX Artist Take on It’s Strengths (and Limits) for CGI Ads
We tested the most talked-about Pika AI tools to see how you can use them for CGI ads, concept mockups, and early-stage FOOH ideas.
The Tools Behind FOOH Part III: Shooting and Capturing Footage
Discover the technical aspects of capturing footage for fake out-of-home advertising.
ChatGPT 4.0: How to create a FOOH mockup in under 20 minutes
Discover how ChatGPT 4.0 image generation feature helps FOOH creators visualize campaign ideas and generate mockups in minutes.
Why OpenMagic Isn’t the Tool It Promises to Be
OpenMagic promises to revolutionize CGI advertising with AI-powered templates, but does it truly deliver? Explore everything you need to know about the tool, where it falls short and why SORA 2 might be a better option.
The Tools Behind FOOH Part II: Pre-Production Planning
We’ve tested the best FOOH Pre-Production tools and strategies to help you plan campaigns smarter. Check them out in Part II of our blog series!
How AR Will Redefine FOOH Advertising in 2026
Find out why AR is becoming essential to FOOH Advertising and how it can help brands build immersive, high-engagement content in 2026.
The Tools Behind FOOH Part I: Ideation and Concept Development
Effective fake out of home campaigns start with strong FOOH ideation. Find out which tools and techniques work best for your campaign.
The Tools Behind FOOH Ads
Learn how tools like motion graphics, visual effects, and audio design come together to create the magic of FOOH ads in modern marketing.