Miu Miu x Nike 🩵🦷✨

Yes — all of them. Social-first hooks, humour, voiceover, commercial music, and any visual creation tool you like, including AI. Use whatever gets you to the strongest result. Just make sure you have the right to use any third-party assets you include (music, footage, fonts, stock, voices).

The full brief drops when the competition goes live — sign up to be notified so you don't miss it.

Yes. You keep ownership of your entry. By submitting, you grant FOOH a license to display and promote it in connection with the Competition and our platform (full terms in the T&Cs). We'll credit you as the creator wherever practicable.

Yes. You choose which brands to feature and how. A few things to keep in mind: the collaborations and products are fictional, so design your entry so it can't be mistaken for a real, authorized ad or a genuine partnership. Keep it in the spirit of a creative concept, not a deceptive announcement. By entering, you take responsibility for the brands you choose and how you use them (see the Terms for the full wording).

Absolutely. AI generation is fully allowed and encouraged where it serves the idea. If you use AI tools, just make sure you're entitled to use the outputs under the tool's own terms.

Anyone aged 18 or over. If you're under 18, you'll need a parent or guardian to accept the Terms on your behalf.

Entries are uploaded fresh through the challenge flow; you can't attach a piece that's already in your portfolio. Want to swap? Withdraw your entry from your account page (this deletes the uploaded video) and submit a new one any time before the deadline. One entry per creator.