Ikea_x_Minecraft

IKEA BUILD MODE is a spec ad that turns furnishing a home into a game. On moving day a couple receives a mysterious box with a single green cube inside. One press of its button and their empty apartment flips, tile by tile, into voxel game worlds: neon night, glowing blocks, an overgrown dawn. Every world leaves a piece of furniture behind, and a turn of a hex key brings them back to a real, furnished home. BUILD MODE: ON. Spec ad designed for FOOH Challenge Directory + AI - Michał Alex Piotrowski @tufffcut Music - Aleksander Piotrowski @alegzander_piotrowsky