LOST THE RACE. WON THE COVER.

What if Diesel dropped a collab with Need for Speed: Underground 2? If you played U2, you know the real flex was never winning the race. It was making it to the shoot in time when the photographer texted you. And collecting all the magazine covers :) So we made it happen. The full 2004 game world: pixels, neon, wet asphalt, low-poly cars. The only real things in it? The people, wearing pieces from the DIESEL RESORT 2026 collection. And of course we had to play with the name. When Renzo Rosso started Diesel in ’78, the world was in an oil crisis and diesel was the alternative fuel. He wanted his to be the alternative jeans brand, so he named it after the fuel.