Nike - Split Seconds

Split Seconds is a spec advertising campaign that celebrates the shared obsession with speed across physical running and video game speedrunning. Playing on the dual meaning of “splitting seconds” in competitive racing and chasing record times in gaming, the campaign brings the virtual world into reality through a surreal Fake Out of Home (FOOH) experience. By blurring the boundaries between athletic performance and digital competition, Split Seconds reframes what it means to be a runner: whether on the track or through a game, every millisecond counts. Nike - Supporting (speed)runners since 1964.