NOTHING TO HIDE — Superdry × Nothing

Nothing to Hide is a speculative collaboration between Superdry and Nothing, combining technical outerwear with transparent product design. The concept centres on a semi-transparent rain jacket that merges Superdry’s bold, performance-driven aesthetic with Nothing’s minimal industrial language. Integrated inside the collar is a removable, clip-on orange neckband earphone developed as part of the collaboration, allowing the audio unit to remain protected from rain while still being easily detached for charging. Reflective graphics inspired by Nothing’s Glyph interface improve visibility and become a defining visual feature after dark. The film follows the wearer moving through metros and rain-soaked city streets with a calm, effortless confidence, presenting the jacket not simply as weather protection, but as a connected piece of urban equipment.