1500 Broadway 3D Billboard
New York, United States
The 1500 Broadway 3D Billboard is a high-impact digital display installed on the façade of 1500 Broadway in Times Square, New York City, that uses advanced LED and forced-perspective technology to create the illusion of depth and motion that seems to extend outward from the screen. This installation was built by Daktronics in partnership with Clear Channel Spectacolor and has hosted major immersive campaigns, including the Resident Evil activation that made visuals feel as if they were coming out toward the plaza and pedestrian areas below. Its placement in the heart of Times Square, where one of the world’s densest flows of pedestrians and visitors gather around the clock, gives brands a powerful DOOH platform to deliver striking, eye-catching content that stands out amid the dense visual landscape of the district.
Specifications
Location
Key Features
•Best selling point: The 1500 Broadway 3D billboard in Times Square, installed with Daktronics LED technology and sold through Clear Channel Spectacolor, delivers high-impact visual presence with vivid depth effects and sharp HD content in one of the world’s most iconic media intersections. •Built with a large-format Daktronics outdoor LED display engineered for superior brightness, contrast, and visibility, supporting immersive 3D-style and cinematic full-motion creative. •Supports high-impact digital campaigns, including anamorphic and depth-driven executions, driving strong engagement, recall, and social amplification in a dense pedestrian environment. •Located at 1500 Broadway in the heart of Times Square, with constant exposure to heavy foot traffic, vehicle flow, and global audiences day and night. •Ideal for brands seeking premium DOOH visibility and experiential storytelling opportunities at a landmark Times Square location, distinct from the Bowtie Spectacular.
Demographics
Tourists worldwide; diverse urban professionals; event crowds; high-income shoppers; families; young adults 18-34.
DOOH Campaigns on this Screen
Netflix