661 8th Avenue 3D Billboard

Screen Details

Operator: BIG Outdoor

Dimensions: 64’7” (H) x 84’ (W)

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Key Features

Best selling point: The 661 8th Avenue 3D Billboard delivers immersive naked-eye 3D visuals and full-motion LED creative, transforming the building façade into a high-impact DOOH landmark that captures attention from pedestrians and traffic in a busy urban corridor.
Built with high-brightness, high-resolution outdoor LED panels engineered for bold 3D anamorphic effects and seamless motion, creating content that appears to extend beyond the screen surface.
Supports dynamic 3D content formats, interactive-style campaigns, and visually striking executions that drive engagement, recall, and social buzz among city audiences.
Located at 661 8th Avenue, New York, NY, US, in a prime Manhattan location with dense foot traffic, nearby transit hubs, and high visibility from passing vehicles and pedestrians.
Ideal for brands seeking standout outdoor advertising, experiential DOOH presence, and memorable visual storytelling in one of New York City’s most trafficked commercial corridors.

The 661 8th Avenue 3D Billboard is a large, curved LED display installed on the exterior of a building along 8th Avenue in New York City, near the heart of Times Square. The screen uses advanced LED technology with 3D and anamorphic effects to make motion content appear as if it extends beyond the screen’s surface, creating a striking visual impact for pedestrians and drivers passing by. Its placement in a high-traffic urban corridor within Times Square provides brands with a premium DOOH platform to deliver immersive, attention-grabbing campaigns to one of the city’s densest concentrations of viewers.