Broadway Beacon
New York, United States of America
Broadway Beacon is a digital advertising spectacular at the entrance to Times Square, located at the corner of 49th Street and 7th Avenue in New York City. Operated by Dream Outdoor, the installation combines two existing static displays with a newly rebuilt 31-by-109-foot curved full-motion digital screen, creating three distinct canvases across the site. With approximately 3,588 square feet of display area and sightlines from multiple directions, Broadway Beacon is designed for large-scale digital campaigns, including full-motion and 3D content, in one of Times Square’s busiest pedestrian and entertainment corridors.
Specifications
Location
Key Features
•Best selling point: The Broadway Beacon delivers high-impact digital storytelling through a massive curved full-motion screen at the entrance to Times Square, combining three distinct canvases for a highly visible, multi-surface advertising presence. •Operated by Dream Outdoor, the installation retains two existing static displays while adding a new 31ft×109ft curved digital spectacular, creating a large-format canvas designed for full-motion and advanced 3D creative. •The curved digital screen provides commanding sightlines from multiple angles and supports cutting-edge 3D, full-motion visuals, and live-streaming capabilities, making it particularly suited to immersive and anamorphic-style executions. •Located at 206W49thSt at the corner of 49th Street and 7th Avenue, at the entrance to Times Square and within the Broadway Theatre District, surrounded by Broadway theaters, restaurants, hotels, retail, and heavy pedestrian traffic. •Ideal for brands seeking large-scale Times Square exposure, curved-screen 3D executions, multi-surface storytelling, and high-impact digital campaigns in one of New York City’s most recognizable advertising environments.
Demographics
Domestic and international tourists; Broadway theatergoers; NYC residents; office workers and business commuters; retail, dining and entertainment visitors; holiday shoppers; New Year’s Eve visitors; broad affluent and mass-market consumer mix; strong millennial, Gen Z, family and international-traveler presence