Curved

Coca-Cola 360° Immersive Dome 2026

Riyadh, Saudi Arabia

The Coca-Cola 360° Immersive Dome 2026 is a traveling digital experience designed for the FIFA World Cup 2026, bringing a fully enclosed, projection-mapped environment to different host cities and fan zones. The dome structure surrounds visitors with high-resolution visuals across its interior surface, creating a seamless 360-degree viewing experience where motion content, storytelling, and brand moments unfold all around the audience. Used for fan engagement, interactive activations, and campaign storytelling, the installation combines projection technology with immersive design to transform temporary spaces into high-impact experiential DOOH environments that connect with global football audiences throughout the tournament.