Coca-cola 3D Billboard GRU

Screen Details

Operator: JCDecaux

Dimensions: 13m(W) in the front 6m (W) on each side 3m (L)

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Key Features

Best selling point: A bold 3D LED billboard at GRU Airport (São Paulo–Guarulhos International Airport) delivers immersive naked‑eye 3D visuals that captivate travelers with striking depth effects and high‑impact brand presence in a major global gateway.
Built with high‑brightness, high‑resolution outdoor LED display technology engineered for standout 3D anamorphic and full‑motion creative that appears to extend beyond the screen surface.
Supports dynamic 3D content formats that drive engagement, recall, and social buzz among international and domestic passengers in one of Latin America’s busiest travel hubs.
Located within GRU Airport’s high‑foot‑traffic arrival and departure zones, ensuring strong visibility to millions of passengers, airport staff, and transit audiences annually.
Ideal for brands seeking standout experiential DOOH presence and premium advertising exposure in a world‑class airport environment with global reach.

The Coca‑Cola 3D Billboard at Guarulhos International Airport in São Paulo is an immersive digital out‑of‑home activation that appears to bring an ice‑cold Coke from the screen into the real world for travellers passing through Terminal 3. As part of Coca‑Cola’s global “Real Magic” campaign, this installation uses innovative JCDecaux 3D Deep Iconic technology to blend virtual and physical motion so visuals seem to extend beyond the flat screen into the airport space. The creative content features iconic imagery such as Vermeer’s “Girl with a Pearl Earring” seamlessly interacting with the Coca‑Cola brand before a real beverage is dispensed to a viewer, turning a traditional billboard into a memorable and playful experience that surprises and delights people moving through the busy airport environment.