FlatCoca-cola 3D Billboard GRU
São Paulo, Brazil
The Coca‑Cola 3D Billboard at Guarulhos International Airport in São Paulo is an immersive digital out‑of‑home activation that appears to bring an ice‑cold Coke from the screen into the real world for travellers passing through Terminal 3. As part of Coca‑Cola’s global “Real Magic” campaign, this installation uses innovative JCDecaux 3D Deep Iconic technology to blend virtual and physical motion so visuals seem to extend beyond the flat screen into the airport space. The creative content features iconic imagery such as Vermeer’s “Girl with a Pearl Earring” seamlessly interacting with the Coca‑Cola brand before a real beverage is dispensed to a viewer, turning a traditional billboard into a memorable and playful experience that surprises and delights people moving through the busy airport environment.
Specifications
Demographics
Balanced gender split (approx. 55% men, 45% women); age is predominantly 25-44 years old (31% aged 25-34, 21% aged 35-44); socioeconomic status is highly affluent (73% are Upper/Middle Upper class with high incomes); education level is high (68% hold a Bachelor's degree or higher); travel purpose is a balanced mix of leisure, business, and other reasons.
DOOH Campaigns on this Screen
