CurvedDigital Ring @ Gigli
Screen Details
Dimensions: 70m circumference and 160cm height
Technical Specs: Unknown
Operating Hours: Monday to Saturday: 9:00 AM – 10:00 PM Sunday: 9:00 AM – 9:00 PM
Demographics: Urban middle-class families; broad age range 18-55; tech-savvy shoppers; mixed gender; Italian locals plus international tourists frequent the mall
Key Features
- Best selling point: Located inside Gigli Shopping Center in Campi Bisenzio, this 3D digital ring wraps around a central atrium, capturing attention from shoppers across multiple levels.
- Surrounded by high-traffic retail stores, food courts, and entertainment areas, maximizing visibility in one of Tuscany’s busiest shopping destinations.
- Frequently used for immersive brand activations, promotional content, and interactive campaigns for fashion, lifestyle, and tech brands.
- Offers high brightness and curved, 360-degree format for realistic 3D or anamorphic visuals that stand out even under ambient indoor lighting.
- Ideal for campaigns targeting younger, social-media-savvy audiences, creating shareable experiences within a high-footfall retail environment.
The Digital Ring @ Gigli is a huge circular LED media installation in the central Agora of the I Gigli Shopping Centre near Florence, and it stands out as one of Italy’s most striking retail digital displays. The screen forms a continuous LED ring about 70 meters in circumference that wraps around the heart of the mall’s main gathering space, showing dynamic video content that draws people’s eyes from every direction and turns the area into a lively visual experience. It was recognised internationally as a finalist in the Retail category at the InAVation Awards because of its scale and immersive impact, and its coordinated motion visuals give brands a memorable way to connect with shoppers in one of Europe’s biggest and busiest shopping destinations.