Curved

Digital Ring @ Gigli

Florence, Italy

The Digital Ring @ Gigli is a huge circular LED media installation in the central Agora of the I Gigli Shopping Centre near Florence, and it stands out as one of Italy’s most striking retail digital displays. The screen forms a continuous LED ring about 70 meters in circumference that wraps around the heart of the mall’s main gathering space, showing dynamic video content that draws people’s eyes from every direction and turns the area into a lively visual experience. It was recognised internationally as a finalist in the Retail category at the InAVation Awards because of its scale and immersive impact, and its coordinated motion visuals give brands a memorable way to connect with shoppers in one of Europe’s biggest and busiest shopping destinations.