Flat

LG Electronics Flagship D5 Media Facade

Seoul, South Korea

The LG Electronics Flagship D5 Media Facade features a striking media façade on the exterior wall of its flagship store along Dosan‑daero in Gangnam, Seoul, where high‑resolution motion content is displayed across a tall vertical surface that becomes a dynamic digital canvas. The façade stretches about 20 meters wide and 28 meters high and shows bright, immersive visuals that help transform the building’s architectural terracotta exterior into a vibrant night‑time landmark in one of Seoul’s busiest commercial districts. Behind the glass curtain wall, a large vertical digital obelisk runs from the first to the fifth floor, allowing indoor digital content to be visible from outside and creating a connected visual experience that combines interior and exterior media art. The installation, part of the store’s broader brand and cultural programming, helps draw attention from both pedestrians and motorists along Dosan‑daero and reinforces the flagship’s role as an innovative tech and brand experience space.

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