CornerLight of Asia 3D Billboard China
Screen Details
Dimensions: Screen A: 56.32m × 18.56m = 1045.2992㎡ Screen B: 12.80m × 9.60m = 122.88㎡ Screen C: 91.84m × 28.16m = 2586.2144㎡ =3788 square meters
Technical Specs: Unknown
Operating Hours: 8:30AM-10:00PM
Demographics: tech-savvy youth; shopping tourists; city locals; travellers; middle-income; 20-45 years
Media Costs: Exact cost: Unknown In general, 3d billboards in China cost ¥500,000 to ¥5,000,000 (roughly $70,000 to $700,000)/month
Key Features
- Best selling point: Massive naked-eye 3D screen in Chongqing’s Guanyinqiao business district, creating powerful visual impact and a landmark media presence
- Screen A is ~1,045 m², Screen B ~123 m², Screen C ~2,586 m², offering huge creative canvas.
- Located opposite the Guanyin Bridge sculpture and integrates closely with the urban pedestrian flows.
- Designed by Leyard for strong 3D visual effects using architectural and business circle design elements.
- Receives around 1.2 million daily impressions.
The “Light of Asia” 3D Billboard is an enormous high‑resolution LED giant screen in the heart of Chongqing’s Guanyin Bridge business district, stretching nearly 3,800 square meters and facing one of the city’s busiest traffic flows. It uses naked‑eye 3D effects that make animations feel deep and dynamic without glasses, giving viewers the impression that visuals are bursting out of the screen and adding a sense of spectacle to the urban environment. Because of its massive size, striking night presence, and location in one of China’s busiest commercial hubs, the Light of Asia screen has become a standout digital‑out‑of‑home landmark where bold brand messaging and immersive visual shows draw crowds and turn street corners into memorable visual moments.