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Light of Asia 3D Billboard China

Chongqing, China

The “Light of Asia” 3D Billboard is an enormous high‑resolution LED giant screen in the heart of Chongqing’s Guanyin Bridge business district, stretching nearly 3,800 square meters and facing one of the city’s busiest traffic flows. It uses naked‑eye 3D effects that make animations feel deep and dynamic without glasses, giving viewers the impression that visuals are bursting out of the screen and adding a sense of spectacle to the urban environment. Because of its massive size, striking night presence, and location in one of China’s busiest commercial hubs, the Light of Asia screen has become a standout digital‑out‑of‑home landmark where bold brand messaging and immersive visual shows draw crowds and turn street corners into memorable visual moments.