Curved

Melbourne Central Digital Pillars

Melbourne, Australia

The Melbourne Central Digital Pillars are a series of full-motion LED screens wrapped around structural columns at the entrance and exit of Melbourne Central train station. Part of the oOh!media network, these digital pillars are integrated directly into the station architecture, positioning them within the main commuter flow between the platforms, escalators, and retail precinct. The column-wrapped format allows content to be visible from multiple angles as pedestrians move through the concourse, creating continuous exposure in one of Melbourne’s busiest transit environments. Designed for high dwell time and heavy daily foot traffic, the installation functions as a premium transit DOOH format targeting commuters at close range.