Percy Jackson 4D Pop-up Billboard
Los Angeles, United States
The Percy Jackson 4D Pop-up Billboard was a temporary experiential DOOH installation at the intersection of Hollywood and Vine in Los Angeles, California, created to promote the series with immersive, multi-sensory effects. Built as a street-level activation rather than a traditional elevated screen, the setup combined physical set elements, digital visuals, and environmental effects to bring scenes inspired by the show into real space. The experience incorporated 4D elements such as wind, water mist, lighting, and motion cues, making it feel as if action was unfolding beyond the display and into the street. Positioned in one of Hollywood’s busiest pedestrian and tourist hotspots, the pop-up turned the corner into a dynamic, interactive environment that drew crowds and delivered a memorable campaign experience.
Specifications
Key Features
•Best selling point: The Percy Jackson 4D Pop-up Billboard delivers a multi-sensory DOOH experience, combining naked-eye 3D visuals with physical effects to create an immersive, real-world extension of the story that captures massive attention at street level. •Executed as a temporary pop-up installation, integrating high-resolution LED visuals with 4D elements such as environmental effects and practical set pieces to enhance realism and audience immersion. •Designed to promote Percy Jackson and the Olympians, supporting cinematic storytelling, character-driven visuals, and interactive-style moments that drive engagement and social sharing. •Located at Hollywood and Vine in Los Angeles, a high-traffic entertainment intersection known for tourism, nightlife, and strong pedestrian flow. •Ideal for brands seeking experiential pop-up activations, entertainment marketing impact, and memorable 4D storytelling in a culturally iconic urban setting.
Demographics
Tourists; young adults; entertainment fans; families; high-income urban.