Curved

Sanlitun Tongying Center Floor Curve LED Screen

Beijing, China

The Sanlitun Tongying Center Floor Curve LED Screen is a large high‑resolution digital display on the façade of Tongying Center Plaza along South Sanlitun Street in Beijing’s bustling Chaoyang district, an area packed with fashion stores, restaurants, nightlife, and heavy foot and vehicle traffic. Stretching roughly 40 meters wide by 5 meters high and designed with a curved floor‑to‑façade layout, it brings motion content to life in a way that feels more engaging and vibrant than a flat screen and serves as a powerful visual anchor right next to major landmarks like Taikoo Li and other key Sanlitun destinations. Because it sits where about a million people pass every day and plays dynamic, eye‑catching motion graphics, this screen has become one of the city’s high‑impact DOOH locations, giving brands a chance to deliver memorable campaigns in one of Beijing’s busiest shopping and lifestyle hubs.