Curved

SELA Sphere

Riyadh, Saudi Arabia

The SELA Sphere is a massive spherical LED installation in Riyadh, Saudi Arabia, measuring around 35 meters in diameter and recognized as the world’s largest LED sphere. Covered with high-resolution LED panels, it delivers full-motion visuals that wrap seamlessly across its entire surface, creating a true 360-degree viewing experience from all angles. Designed as both a digital media platform and an architectural landmark, the sphere hosts large-scale entertainment content, brand campaigns, and immersive visual experiences that interact with its curved form. Its scale, unique shape, and high visibility make it one of the most distinctive DOOH formats in the region, capturing attention across Riyadh’s major entertainment zones.