SELA Sphere

Screen Details

Operator: Sela

Dimensions: 35 meters diameter (114 ft 10 in)

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Key Features

Best selling point: The SELA Sphere delivers a fully immersive 360-degree LED experience, transforming content into a captivating spherical display that commands attention and creates a futuristic DOOH landmark within Riyadh’s entertainment landscape.
Developed by SELA, built with high-resolution LED panels mapped onto a spherical structure, engineered for seamless motion, volumetric-style visuals, and bold 3D content playback from all viewing angles.
Supports innovative 360° content formats, immersive brand storytelling, and large-scale visual spectacles designed to maximize audience engagement, dwell time, and social amplification.
Located in Riyadh within a high-profile entertainment environment, attracting dense crowds, major events, and premium foot traffic.
Ideal for brands seeking iconic DOOH formats, experiential activations, and unforgettable visual storytelling in a cutting-edge public space.

The SELA Sphere is a massive spherical LED installation in Riyadh, Saudi Arabia, measuring around 35 meters in diameter and recognized as the world’s largest LED sphere. Covered with high-resolution LED panels, it delivers full-motion visuals that wrap seamlessly across its entire surface, creating a true 360-degree viewing experience from all angles. Designed as both a digital media platform and an architectural landmark, the sphere hosts large-scale entertainment content, brand campaigns, and immersive visual experiences that interact with its curved form. Its scale, unique shape, and high visibility make it one of the most distinctive DOOH formats in the region, capturing attention across Riyadh’s major entertainment zones.