Curved

Shanghai 1 Department Store 3D billboard

Shanghai, China

The Shanghai 1 Department Store 3D Billboard is a massive high‑resolution LED screen on the façade of the iconic Shanghai No. 1 Department Store at the northeast corner of Nanjing East Road and Middle Xizang Road, right on China’s most famous pedestrian shopping street. This screen uses naked‑eye 3D technology and a creatively shaped LED surface to make visuals feel deep and immersive without glasses, turning animated content into striking scenes that seem to float off the building and draw in crowds from all directions. As part of the recent upgrade that expanded the screen to over 1,000 square meters on the historic department store’s exterior, it has become a new digital landmark on Nanjing Road where brands and creative campaigns can reach huge daily traffic in one of Shanghai’s busiest commercial and tourist districts.