CurvedShanghai 1 Department Store 3D billboard
Screen Details
Dimensions: 40.90m ×26.60m =1088㎡
Technical Specs: Unknown
Operating Hours: ~9:30AM-10:00PM
Demographics: Diverse group; mainly local shoppers, tourists; middle to upper class; fashion-conscious; tech-savvy
Media Costs: ￥25 W-52 W/week for 15s duration
Key Features
- Best selling point: Features a curved, irregular-shaped 4K LED display with naked-eye 3D visuals, creating a landmark media presence right on Nanjing Road, one of Shanghai’s busiest commercial streets
- Built by Sansi, combining 4K resolution, naked-eye 3D and interactive capabilities for a deeply immersive viewer experience
- Designed to integrate smoothly with the building’s façade using curved corner technology and ultra-high transparency, preserving architectural aesthetics while maximizing visual impact
- Includes 360° stereo sound effects synchronized with the screen content, enhancing the immersive effect
- Ideal for brands aiming to make a bold, tech-forward statement in Shanghai’s retail and tourist core
The Shanghai 1 Department Store 3D Billboard is a massive high‑resolution LED screen on the façade of the iconic Shanghai No. 1 Department Store at the northeast corner of Nanjing East Road and Middle Xizang Road, right on China’s most famous pedestrian shopping street. This screen uses naked‑eye 3D technology and a creatively shaped LED surface to make visuals feel deep and immersive without glasses, turning animated content into striking scenes that seem to float off the building and draw in crowds from all directions. As part of the recent upgrade that expanded the screen to over 1,000 square meters on the historic department store’s exterior, it has become a new digital landmark on Nanjing Road where brands and creative campaigns can reach huge daily traffic in one of Shanghai’s busiest commercial and tourist districts.