Shanghai Mall Portman Screen
Shanghai, China
The Shanghai Mall Portman Screen is a large-format LED display mounted on the exterior of Shanghai Centre (also known as the Portman complex) along West Nanjing Road in Shanghai, China. Positioned on the façade facing one of the city’s busiest commercial corridors, the screen delivers bright, full-motion content that captures attention from both heavy pedestrian and vehicle traffic. Its prominent placement within a mixed-use complex that includes retail, offices, and hospitality makes it a high-visibility DOOH platform where brands can showcase dynamic campaigns in a key business and shopping district of Shanghai.
Specifications
Key Features
•Best selling point: The Shanghai Mall Portman Screen delivers high-impact full-motion LED visuals across a prominent building façade, creating a landmark DOOH presence in one of Shanghai’s busiest commercial districts. •Built with high-brightness, high-resolution outdoor LED display technology engineered for sharp visuals, smooth motion, and dynamic large-scale content execution. •Supports full-motion digital campaigns and visually striking creative that drive engagement, recall, and social buzz among pedestrians, shoppers, and passing traffic. •Located at Shanghai Centre Portman, a premium mixed-use complex on Nanjing West Road with strong foot traffic and high urban visibility. •Ideal for brands seeking standout outdoor advertising and premium DOOH presence in a high-footfall retail, business, and hospitality hub in central Shanghai.
Demographics
Affluent shoppers; tourists; business professionals; ages 25-55; high-income; urban Chinese/international.
DOOH Campaigns on this Screen
