Shenzhen Pavilion 3D LED Installation
Shenzhen, China
The Vivo X80 ground LED installation in Shenzhen was an innovative outdoor digital display set up directly on the ground in a busy pedestrian area rather than on a building façade, using large LED screens and naked-eye 3D effects to create an immersive visual experience. The installation was designed to break away from traditional elevated billboards by letting people watch close up as the content interacted with their movement and perspective, including visual effects that responded as viewers moved around the display. This creative setup turned ordinary street space into a dynamic brand experience that combined 3D imagery, interactivity, and high-impact visuals to bring the Vivo X80 campaign alive in a way that felt more like a landmark art installation than a typical digital advertisement.
Specifications
Key Features
•Best selling point: A ground-level LED installation in Shenzhen that showcased the vivo X80 with immersive naked-eye 3D visuals, transforming a public street space into a high-impact experiential DOOH landmark. •Designed as a temporary campaign activation built with advanced LED panels and forced-perspective creative for close-range pedestrian engagement. •Supports dynamic 3D storytelling, product highlight animations, and interactive-style visual scenes that drive social sharing and brand recall. •Located in a high-traffic urban area of Shenzhen, ensuring strong exposure to shoppers, commuters, and city visitors. •Ideal for brands seeking short-term, high-impact experiential DOOH campaigns that go beyond traditional vertical or rooftop 3D billboards.
DOOH Campaigns on this Screen
Vivo