CornerShenzhen Pavilion 3D LED Installation
Shenzhen, China
The Vivo X80 ground LED installation in Shenzhen was an innovative outdoor digital display set up directly on the ground in a busy pedestrian area rather than on a building façade, using large LED screens and naked-eye 3D effects to create an immersive visual experience. The installation was designed to break away from traditional elevated billboards by letting people watch close up as the content interacted with their movement and perspective, including visual effects that responded as viewers moved around the display. This creative setup turned ordinary street space into a dynamic brand experience that combined 3D imagery, interactivity, and high-impact visuals to bring the Vivo X80 campaign alive in a way that felt more like a landmark art installation than a typical digital advertisement.