FlatShinsegae Duty Free Floating LED Screen
Seoul, South Korea
Inside Shinsegae Duty Free in Seoul, there is a unique three‑dimensional LED installation designed by d’strict that creates the illusion of floating visuals in mid‑air. The large LED structure measures roughly 3.5 by 6 by 1.5 meters and plays anamorphic video content that appears to expand outward from its physical frame, making the imagery feel as if real objects are hovering above the floor and extending into the surrounding space. This effect blends digital artistry with the retail environment to draw visitors’ attention and create an immersive visual experience that feels much more like a floating sculpture or media art piece than a traditional flat screen.
Specifications
Demographics
Affluent travelers; luxury shoppers; international tourists; Korean locals 20-50
DOOH Campaigns on this Screen
