Shinsegae Duty Free Floating LED Screen

Screen Details

Operator: Shinsegae Duty Free

Dimensions: 3.5mx6mx1.5m in three dimensions

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Key Features

Best selling point: An immersive indoor LED installation at Shinsegae Duty Free’s The Square in Seoul, created with anamorphic content that makes digital visuals appear to float in three‑dimensional space within the store environment.
Built with large‑scale high‑resolution LED panels arranged in a multi‑plane configuration to maximize depth and create captivating forced‑perspective effects that enhance brand storytelling.
Supports dynamic 3D anamorphic creative and full‑motion media art concepts that drive engagement, social sharing, and memorable visitor experiences inside a premium retail destination.
Located inside Shinsegae Duty Free “The Square”, a high‑traffic experiential shopping zone in Gangnam, Seoul, attracting luxury shoppers, tourists, and lifestyle audiences.
Ideal for brands seeking innovative indoor experiential advertising and iconic visual presence within a world‑class retail and duty‑free environment.

Inside Shinsegae Duty Free in Seoul, there is a unique three‑dimensional LED installation designed by d’strict that creates the illusion of floating visuals in mid‑air. The large LED structure measures roughly 3.5 by 6 by 1.5 meters and plays anamorphic video content that appears to expand outward from its physical frame, making the imagery feel as if real objects are hovering above the floor and extending into the surrounding space. This effect blends digital artistry with the retail environment to draw visitors’ attention and create an immersive visual experience that feels much more like a floating sculpture or media art piece than a traditional flat screen.