Curved

Shinsegae Square Seoul 3D Billboard

Seoul, South Korea

The Shinsegae Square 3D Billboard is a massive high‑resolution LED media wall covering the exterior of the Shinsegae Department Store’s main building in the crowded Myeongdong shopping district of Seoul, and it has quickly become one of the city’s most talked‑about digital canvases. At nearly the size of three basketball courts, it shows huge, animated visuals — including work that uses anamorphic techniques to make scenes look like they have depth and motion from certain angles — turning a large flat façade into an almost three‑dimensional experience for people walking or stopping to watch. Part of the city’s broader effort to turn Myeongdong into a vibrant media and cultural hub, this screen draws crowds with everything from seasonal art and brand content to immersive motion pieces, helping make the area feel like Seoul’s answer to Times Square.

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FLFOOH Library