CurvedShinsegae Square Seoul 3D Billboard
Screen Details
Dimensions: 71.8m x 17.9m (WxH)
Technical Specs: Unknown
Operating Hours: 5:30PM-12:00AM
Demographics: Tourists; shoppers; urban professionals; K-culture enthusiasts; ages 15-50; diverse domestic and international; tech-savvy; culture and entertainment focused
Key Features
- Best selling point: Spanning the façade of the flagship Shinsegae Department Store Main Branch in Myeong‑dong, this mega screen captures Seoul’s high‑foot‑traffic retail and tourism hub, delivering landmark exposure with immersive visuals
- Located in the Myeong‑dong Special Tourist Zone, a heavy pedestrian, local shopper and international visitor area
- Features a wrap‑around LED display measuring approx 71.8 m wide by 17.9 m high supporting high‑definition and 3D/anamorphic content
- Ideal for brands seeking premium placement, high visual impact and strong social media shareability in Seoul’s retail and entertainment core
- Managed by the department store as part of the newly branded “Shinsegae Square” outdoor advertising zone, designed to attract global brand campaigns and cultural activations
The Shinsegae Square 3D Billboard is a massive high‑resolution LED media wall covering the exterior of the Shinsegae Department Store’s main building in the crowded Myeongdong shopping district of Seoul, and it has quickly become one of the city’s most talked‑about digital canvases. At nearly the size of three basketball courts, it shows huge, animated visuals — including work that uses anamorphic techniques to make scenes look like they have depth and motion from certain angles — turning a large flat façade into an almost three‑dimensional experience for people walking or stopping to watch. Part of the city’s broader effort to turn Myeongdong into a vibrant media and cultural hub, this screen draws crowds with everything from seasonal art and brand content to immersive motion pieces, helping make the area feel like Seoul’s answer to Times Square.