The Green Meir 3D Billboard

Screen Details

Operator: blowUP media Benelux

Dimensions: 8.50m(W) x 4.50m(H)

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Key Features

Best selling point: This premium digital billboard with a striking vertical garden “GreenTech” frame on The Meir delivers high‑impact visual presence in Antwerp’s busiest pedestrian shopping street, combining brand reach with an eye‑catching eco‑aesthetic.
Built as a 36 m² high‑brightness outdoor LED screen surrounded by a vertical living wall that enhances urban appeal and draws the attention of passersby.
Supports full‑motion digital creative that drives engagement, recall, and brand visibility in a vibrant retail environment.
Located on The Meir, Antwerp’s premier shopping boulevard with over a million shoppers each month and extremely high footfall from locals and tourists alike.
Ideal for brands seeking standout outdoor advertising with both visual spectacle and urban sustainability positioning in a high‑traffic European retail destination.

The Green Meir 3D Billboard is a large high‑resolution LED screen on The Meir, Antwerp’s busiest shopping street, that combines dynamic digital content with a living wall of plants around its frame to create a greener urban landmark people notice as they walk by. The screen sits above the street in one of Belgium’s top retail corridors where millions of shoppers pass every month, and it shows bright, full‑motion visuals that draw attention in a way that fits the evolving media scene of the city centre. By blending impressive digital motion graphics with a vertical garden of roughly 600 plants, this installation aims to make brand campaigns and artistic content more eye‑catching while also giving the street a more pleasant and sustainable feel.