The Monsta Times Square
New York, United States of America
The Monsta Times Square is a large-format digital billboard at 1540 Broadway in the heart of Times Square, operated by Silvercast Media. The display uses two gigantic screens positioned together to create a strong dual-screen presence in the Bow Tie area, one of the busiest pedestrian zones in Times Square. Designed for high-impact digital advertising, The Monsta is also suited to anamorphic 3D content, with its distinctive screen configuration allowing creative visuals to extend beyond the display and create an immersive effect for viewers.
Specifications
Location
Key Features
•Best selling point: The monsta is a massive dual-screen digital billboard in the heart of Times Square, designed for high-impact full-motion and anamorphic 3D content across two synchronized display surfaces. •Operated by Silvercast Media, the monsta is located at 1540 Broadway in the Bow Tie area of Times Square and measures approximately 10.67m high by 41.45m wide, creating an expansive canvas for large-scale creative. •Its large dual-screen configuration is particularly suited to 3D creative, allowing content to use depth, perspective, and the relationship between the two displays to create immersive visual effects. •Located at 1540 Broadway in Times Square, surrounded by Broadway theaters, major retail, restaurants, hotels, and the intense pedestrian activity that defines the center of Times Square. •Ideal for brands seeking massive Times Square visibility, anamorphic 3D executions, synchronized storytelling, and high-impact digital campaigns on one of New York City’s most prominent advertising canvases.
Demographics
Domestic and international tourists; local office workers; neighborhood residents; shopping, dining and entertainment audiences
DOOH Campaigns on this Screen
