Flat

The NOW Building Outernet Screen

London, United Kingdom

The Now Building at Outernet London is a massive immersive digital space right outside Tottenham Court Road station in central London, featuring floor‑to‑ceiling LED screens on multiple walls and the ceiling that create one of the most advanced wrap‑around media canvases in Europe. What makes it truly unique is that the building’s exterior façade can open up or has glazed sections so people outside can see the giant internal LED screens through the structure, allowing the interior digital content to visually blend with the outside public space and create a seamless visual experience. With four storeys of ultra‑high‑resolution LED and interactive technology that includes sound and scent elements, this space turns a historic crossroads into a striking digital landmark where brands, artists and cultural experiences can deliver bold and immersive campaigns.