The NOW Building Outernet Screen Flat

The NOW Building Outernet Screen

Screen Details

Operator: Outernet London Limited

Dimensions: 490m²

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Key Features

  • Best selling point: The exterior screen panels on The NOW Building deliver immersive full‑motion LED visibility across a prominent architectural facade, creating standout brand presence in a high‑footfall urban environment.
  • Built with high‑brightness, high‑resolution outdoor LED display technology optimized for vibrant visuals, smooth motion, and premium creative execution that captures attention from afar and up close.
  • Supports dynamic digital content formats that drive engagement, recall, and social buzz among pedestrians, commuters, and local audiences.
  • Located on The NOW Building exterior in a bustling commercial and cultural district with strong visibility and continuous pedestrian flows.
  • Ideal for brands seeking high‑impact outdoor advertising and experiential DOOH storytelling on a distinctive urban media asset.

The Now Building at Outernet London is a massive immersive digital space right outside Tottenham Court Road station in central London, featuring floor‑to‑ceiling LED screens on multiple walls and the ceiling that create one of the most advanced wrap‑around media canvases in Europe. What makes it truly unique is that the building’s exterior façade can open up or has glazed sections so people outside can see the giant internal LED screens through the structure, allowing the interior digital content to visually blend with the outside public space and create a seamless visual experience. With four storeys of ultra‑high‑resolution LED and interactive technology that includes sound and scent elements, this space turns a historic crossroads into a striking digital landmark where brands, artists and cultural experiences can deliver bold and immersive campaigns.

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