The Oryx Dubai 3D Billboard
Dubai, United Arab Emirates
The Oryx Dubai 3D Billboard is a landmark digital media installation located along Sheikh Zayed Road in Dubai, United Arab Emirates. Operated by BackLite Media as part of its Landmark Series, the display features a distinctive architectural design inspired by the curved horns of the Arabian oryx, combining sculptural form with a high-resolution LED surface capable of delivering immersive digital content, including naked-eye 3D (anamorphic) visuals. Positioned in one of Dubai’s busiest commercial corridors, the billboard offers exceptional visibility to commuters, business districts, and passing traffic, making it one of the city’s most prominent premium DOOH assets. Blending striking architecture with advanced display technology, The Oryx serves as a high-impact platform for large-scale brand campaigns, public messaging, and creative digital experiences while contributing to Dubai’s evolving skyline of iconic outdoor media installations.
Specifications
Location
Key Features
•Best selling point: The Oryx Dubai 3D Billboard delivers immersive naked-eye 3D visuals and premium LED storytelling through an architecturally distinctive landmark display inspired by the horns of the Arabian oryx, creating a striking new icon along Dubai’s skyline. •Developed by BackLite Media, built with high-brightness, high-resolution LED technology engineered for bold anamorphic 3D effects, seamless motion, and premium large-format brand experiences. •Strategically positioned on Sheikh Zayed Road, immediately ahead of The Triple Crown landmark and surrounded by Dubai’s premier commercial corridor, maximizing exposure to one of the UAE’s busiest traffic routes. •Located along Sheikh Zayed Road in Dubai, United Arab Emirates, near landmarks including The Triple Crown, Museum of the Future, DIFC (Dubai International Financial Centre), and the corridor leading toward Downtown Dubai and Dubai Mall, attracting a continuous flow of commuters, business professionals, tourists, and luxury audiences. •Ideal for brands seeking landmark DOOH exposure, premium roadside visibility, and unforgettable 3D storytelling on one of Dubai’s most prestigious advertising corridors.
Demographics
Premium business and commuter audience on Sheikh Zayed Road; strong exposure to regional and global brands, affluent urban traffic, and high-value corporate viewers