The Vodafone LED Cube
Düsseldorf, Germany
The Vodafone LED Cube at Schadowplatz in Düsseldorf is a forced-perspective 3D DOOH installation built as a walk-around cube made from high-resolution LED panels, creating a floating and dimensional viewing effect from multiple angles. The cube displayed Vodafone’s GO campaign content with product visuals of the Giga TV Box and a performance by breakdancer Jilou Rasul, turning parts of the campaign video into eye-catching 3D moments in a busy city square. Implemented by Ströhleinconsult and The Real Team with LED production by Innlights Display Solutions, this cube became a strong visual centerpiece that blended technology, movement, and storytelling into a bold urban brand statement.
Specifications
Key Features
•Best selling point: This striking Vodafone LED Cube at Schadowplatz in Düsseldorf transforms campaign content into immersive forced-perspective 3D visuals, creating a powerful brand landmark in a prime urban square. •Built as a 5 × 5 × 3.5 meter LED cube using high-quality 3.9 mm pixel-pitch panels, delivering sharp visuals and strong depth perception from multiple viewing angles. •Supports naked-eye 3D and full-motion DOOH creative that turns standard video into engaging 3D-effect storytelling. •Located at Schadowplatz in Düsseldorf, a high-footfall commercial and pedestrian hub in the city where Vodafone’s headquarters are based. •Ideal for brands seeking temporary, high-impact experiential DOOH activations that combine architecture, technology, and storytelling into a memorable urban brand statement.
Demographics
Residents, International Tourists, Commuters, Professionals
Technical Specs
3.9mm pixel pitch
DOOH Campaigns on this Screen
