Curved

Times Square Digital Beast

Screen Details

Operator: Providence Equity Partners

Dimensions: 9,300 square feet

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Key Features

Best selling point: This iconic Times Square digital beast by OUTFRONT Media delivers massive high‑impact visibility with vibrant LED advertising in the heart of New York’s most photographed and trafficked urban environment.
Built with high‑brightness, high‑resolution LED display technology optimized for ultra‑clear visuals and dynamic creative that captures attention day and night.
Supports full‑motion digital and interactive content formats that drive engagement, recall, and social buzz across global and local audiences.
Located in Times Square, the world’s premier commercial and entertainment corridor with continuous pedestrian flow, tourism traffic, and unmatched media exposure.
Ideal for brands seeking standout outdoor advertising and premium DOOH storytelling in one of the most visible and influential media locations on the planet.

The Times Square Digital Beast 3D Billboard is one of the most massive and attention‑grabbing digital screens in New York City’s Times Square, sitting high above the crowds above the McDonald’s at Broadway between 44th and 45th Street in the heart of the Bowtie. It covers roughly 9,300 square feet of high‑resolution LED surface and is capable of showing anamorphic 3D content that makes motion graphics feel deep and immersive when viewed from the plaza below and surrounding streets. Because of its huge size and unbeatable central location where hundreds of thousands of people pass every day, the Digital Beast has become a must‑have DOOH site for bold, unforgettable campaigns that demand strong visibility and wide reach in one of the world’s most iconic advertising districts.

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