CurvedTimes Square Digital Beast
New York, United States
The Times Square Digital Beast 3D Billboard is one of the most massive and attention‑grabbing digital screens in New York City’s Times Square, sitting high above the crowds above the McDonald’s at Broadway between 44th and 45th Street in the heart of the Bowtie. It covers roughly 9,300 square feet of high‑resolution LED surface and is capable of showing anamorphic 3D content that makes motion graphics feel deep and immersive when viewed from the plaza below and surrounding streets. Because of its huge size and unbeatable central location where hundreds of thousands of people pass every day, the Digital Beast has become a must‑have DOOH site for bold, unforgettable campaigns that demand strong visibility and wide reach in one of the world’s most iconic advertising districts.
Specifications
Location
Demographics
Tourists; commuters; shoppers; 18-54 years; diverse; high disposable income
Technical Specs
3744 x 2196
Media Costs
$470 per hour loop for 10 plays, 15 seconds per play