CurvedWest Lake Sky Screen
Hangzhou, China
The West Lake Sky Screen is a large curved LED media installation located in Hangzhou, China, near the scenic West Lake area where heavy pedestrian flows and tourism converge. The screen stretches across an elevated pedestrian bridge and creates a sweeping digital canvas that spans above street level, allowing motion content to wrap around its arching structure and be seen from multiple approaches. Its unique elevated placement and curved form turn a transit route into a visual landmark, giving brands the ability to display bright, dynamic DOOH content that draws the attention of both locals and visitors passing through one of the city’s most famous cultural and leisure districts.
Specifications
Demographics
High-quality consumers; international luxury shoppers; domestic/foreign tourists; local residents; business people; diverse ages/classes.
DOOH Campaigns on this Screen
