West Lake Sky Screen

Screen Details

Operator: Gonglian CC

Dimensions: 3,080 sqm

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Key Features

Best selling point: The West Lake Sky Screen delivers stunning, large-scale aerial LED visuals with immersive full-motion content that transforms one of Hangzhou’s most iconic public spaces into a captivating brand landmark.
Built with high-brightness, high-resolution outdoor LED display technology engineered for expansive sky-facing content and dynamic creative execution that attracts attention from both ground and elevated viewpoints.
Supports full-motion digital creative formats that drive engagement, recall, and social buzz among pedestrians, tourists, and local audiences in a high-frequency urban and leisure environment.
Located at the West Lake area in Hangzhou, a world-renowned scenic and cultural destination with exceptional visibility to high volumes of visitors, residents, and transit audiences.
Ideal for brands seeking bold, high-impact outdoor advertising and experiential DOOH presence in a prestigious and heavily visited public landmark.

The West Lake Sky Screen is a large curved LED media installation located in Hangzhou, China, near the scenic West Lake area where heavy pedestrian flows and tourism converge. The screen stretches across an elevated pedestrian bridge and creates a sweeping digital canvas that spans above street level, allowing motion content to wrap around its arching structure and be seen from multiple approaches. Its unique elevated placement and curved form turn a transit route into a visual landmark, giving brands the ability to display bright, dynamic DOOH content that draws the attention of both locals and visitors passing through one of the city’s most famous cultural and leisure districts.