Citroën Flowers Bloom at Luxembourg Palace

This FOOH campaign for Citroën opens with a panoramic view of Luxembourg Palace, where a blue Ami car is parked on the green lawn.

The ad humorously reimagines the iconic French landmark with a dynamic transformation: vivid flowers burst from the car’s location and spread in waves across the grass. This effect is brought to life through colourful computer-generated graphics.

The campaign masterfully blends creativity with a resonant nod to seasonal renewal and the brand’s vibrant energy.