Citroën Flowers Bloom at Luxembourg Palace
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FOOH Impact Score
Outstanding
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A
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C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Brand: Citroën
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In this Citroën FOOH campaign, the scene opens with a panoramic view of Luxembourg Palace where a blue Ami car is parked on the green lawn. The ad humorously reimagines the iconic French landmark with a dynamic transformation as vivid flowers burst from the car’s location and spread in waves across the grass, brought to life through colorful computer generated graphics. A fun campaign that masterfully blends creativity with a resonant nod to seasonal renewal and the brand’s vibrant energy.
