Renault Giant Floating Tennis Balls at Stade Roland Garros
Renault's Grand Slam CGI Spectacle
This faux out-of-home advertisement for Renault opens with three massive green tennis balls floating outside the iconic Stade Roland Garros. The scene then shifts to a sleek blue Renault vehicle, encircled by the same colossal tennis balls suspended in the air, which subsequently drop and bounce around it.
Transitioning to another vehicle model, the ad moves inside to reveal a tennis racket neatly placed beside the steering wheel, accompanied by several tennis balls. More tennis balls are stacked in the back seat. The view then pans out to show a second version of the same car in a different colour, slowly zooming in before pulling back to conclude the scene.
This CGI effects enhancement promotes Renault’s official tournament journey, integrating their vehicles with the world of tennis through captivating storytelling and distinctive product placement.