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WhatsApp Vault Door Swings Out Beyond Billboard

Credits

Brand: WhatsApp

Metadata

Screen: Piccadilly Lights

Brand Industry: Services

Date posted: October 12, 2022

Source: Original

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Texts appear across the screen alongside WhatsApp icons and chat bubbles, showing messages like "Online presence only be seen by who you want" and "Two-step verification, PIN protection that helps prevent intruders." The screen turns green, revealing the WhatsApp logo and the brand name. The Piccadilly-style facade of the billboard slides upward, with text on the side reading "End-to-end encryption, personal messages no one can see or hear." The windows on the facade close one by one, accompanied by "Disappearing messages, chats that vanish when you want them to." The lower part of the facade transforms into smoke that rises, revealing the interior metal structure, while the side text says "End-to-end encrypted backups, safer safekeeping." Metal doors now cover the screen, then split in half to reveal a vault whose circular door closes outward from the screen and locks. The screen fills with green again, and the WhatsApp logo and label from Meta appear.

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